As a monopoly industry， China's tobacco industry plays an important role in the national economy， and it has been the first tax payer for ten As a tobacco company，Shanghai Tobacco (Group) Company develops steadily and orderly However， in the context of economic globalization， especially with China's accession to the World Trade Organization in 2001 and signed The World Tobacco Control Framework Convention， China's tobacco industry will face a tough test—— on one side ， it has to compete with international bodies;on the other side， China's tobacco industry will face the dual challenges of domestic market and national Considering such kind of situation ， the company must learn about the current situation of the tobacco market ，analyse the Chinese tobacco industry's disadvantages， then forms a set of effective marketing This paper bases on the development of China's tobacco industry and The Shanghai Tobacco Group，analyses the advantages， weaknesses， opportunities and threats of the Finally， considering those analysis above，I make some suggestions for marketing strategy of Shanghai tobacco group 's
