Abstract: In recent years， Cangzhou沛然Century C， L has developed rapidly， expanding scale of operation has been gradually developed into a Cangzhou City dates industry leading enterprises， but there are still a number of In this paper， based on relevant information and the practice of my experience in the development of an overview of the status date and the company's current development on the basis of the advantages of its products， geographical advantages and market advantages of a preliminary analysis to determine the company's products and consumer position， found a low market share， the low level of science and technology management， brand promotion efforts of small， inadequate capacity for sustained development， and the corresponding measures沛然can look forward to the future development of date palm industry play a role in the Key words: enterprise management; market demand; product effectiveness; product positioning
