To begin with， the combination of innovation of wine and The consumption psychology of people is always There is an increasing demand about the safety and sanitation of The idea of green consumption occurs to As a result， we not only cater to the demand of trend， but also put our feet in the consumer's Secondly， the combination of innovation and The innovation of culture can not; eave the development of The big innovation and development of many professions is caused by the innovation of The innovation of technology and technique push the development of the profession of brewing wine vigorously and base the solid foundation of the innovation of wine Thirdly， the combination of innovation of wine culture and the management of The history of abroad or domestic management of firm can be subdivided into three stages: "experimental management" "scientific management" and "cultural management" It realized the big leap on management from experimental one to Tylor's scientific However， scientific management neglects the creativity and ability of man， which can not fit the demand of Thus， cultural management came into That whether the wine culture is a success or a failure is associated with the leader of the The runner of the wine firm is different from the leader of the firm of making He should be an artist with high quality of culture and artistic The fierce competition demands that they give direction and decision on the design of products， the direction of market， the selling and plan of It is also necessary for them to carry out the cultural management and innovation of management and make full use of resources including resource of mankind to infuse the color of culture in the Make sure the realization of innovation of wine culture successfully through innovation of This is one aspect and another aspect is that: In the first place， transfer the advantage of culture into the advantage of Transmitting culture is to exploit the The core of the wine market is health; safety and fashion which the enterprises need long time of penetration of culture and patient and dedicate cultivation of It advocates drinking wine in a scientific way and green consumption to guide man return to rationalism from the traditional wine culture， which advocates drinking wine in great In the second place， transfer the advantage of market into the advantage of economic， society and The advantage of economic is the final embodiment of the advantage of Promoting the additional value of wine culture is a significant way to transfer the advantage of market into the advantage of At the same time， it requires shat the effectiveness of society and zoology should be taken into We should strengthen the idea of sustaining development of firm and carry out green management and controlling of whole process and protect the mature during the process of carrying out the innovation of wine Therefore， the vitality of wine lies in wine culture and fitting the progressive consumption culture， which is to keep pace with ConclusionThe wine is the best present that God has Wine culture comes along with the birth of wine since wine Due to the difference of wine， regions and environment， the faith brought by wine culture also has more or less At first， the wine in China was the sweet wine made from After that， man gradually found the grain which was used as the raw material of It was much better than sweet wine either in power or Therefore， it is the mainstream to brew wine with grain as the raw At present， it refers to liquor when it comes to the wine of C However， the wine in the west was brewed with barley the raw material Man began to brew wine with The wine made man intoxicated and gradually became the mainstream of the And now， it refers to champagne and Brandy wit grape as the raw Drinking wine in China is the common phenomenon of different Most of nations have its own characteristic wine and custom of drinking The culture of drinking wine has endurable vitality and The research of drinking custom will promote the unity of nations and progress of In order to communicate with the consumer， it is necessary to promote the development of wine The wine can popularize wildly and sell best according to the taste of The brewed wine is to be consumed by Consequently， people's suggestion about the way of brewing wine is vital， which is to make sure the wine is consumed with confirmation and agreement of Intercommunication is also crucial to the development of wine Thus， increasing international communication is Professors and experts can exchange their views and put forward new ideas about innovation of A worldwide organization restrains the behavior of the Through this topic， the profound Chinese culture during the course of investigations will be Consequently the Chinese wine culture will develop along with the development of the world wine
