Abstract Nowadays， the 2008 Beijing Olympic Games has become one of the most favorite topics in China's society and even the world' As to enterprises， if Olympic Games can be made full use of， the marketing would bring economic benefits and promote the dissemination of brand value， which is indubitable definitely; If the strategy is carried out properly， with the help of Olympic marketing not only brand recognition and influence can be built quickly， at the same time consumers can also make a better impression of brand’s goodness and awareness， and of course better effect can be got than advertising or public With the analysis method of case， according to the actuality of the dairy industry， the author of this paper firstly carries out the in-depth analysis about the Olympic advertising campaign launched by Erie， including the background of the Olympic advertising， the content of Olympic To analyze the success of Erie’s Olympic ad campaign must provide other companies with some information and reference about how to carry out advertising campaign Keywords: Olympics， dreams， health
Beijing 2008 Olympic Games has already become one of the hottest issues even in whole world of the Chinese To enterprise， if can make good use of the marketing of Olympic Games， the economic benefits that it brings and function of pushing brand value to spread are unquestionable， if the tactics are used aptly， not only can set up brand awareness and influence fast while carrying on mark 这个很准确的，你放心用
Abstract nowadays， the 2008 Beijing Olympic Games has become China's society and even the world's one of the most popular For enterprises， if we can make good use of Olympic marketing， it has economic benefits and promote the dissemination of the role of brand value is in doubt， if the strategy and proper use of funds， with Olympic marketing not only can quickly build brand recognition and influence， At the same time consumers can also enhance the goodwill and brand awareness， advertising or public relations than a multiplier The author of this paper will use the analysis of the case method， first of all from the dairy industry of the status quo， Erie launched the in-depth Olympic advertising campaign， including advertising the background of the Olympic Games， the Olympic ad's content， from the Olympic ads to analyze the effect of Iraq Lee Olympic ad campaign success and thus better marketing companies to provide certain information and Keywords Olympics， dreams， health
