In an increasingly competitive society in the modern commodity economy， trade marks not only plays the role of different sources of goods， and has become a cultural resource， a culture of communication， culture， embodying the producers and consumers of psychological The integration of culture and the most obvious trademark is reflected in the rise of cultural groups on the mark， and cultural context of trademark is a culture， and for the public recognition of the common vocabulary， graphics， the cultural landscape and combined into a trademark， culture appears to mark Consumers rely on trademarks to shorten the time to Cultural context of many words and graphics as easily provoke recollection of history， the experience of melodic， emotional sustenance， so that the role of trademarks in addition to substances other than utilitarian， but also has a spiritual attraction of non-utilitarian， shortening the distance between consumers and The cultural context of considerable reputation has been made of words， graphics for trade mark， is equivalent to have a culture of equal value， origin of the object， which was soon improved visibility， resulting in added value， the product has achieved remarkable economic Garment Factory Wuxi Taihu Lake located in the shrine was originally a small factory， they use the Tang Dynasty poet Wang Wei's famous work "red beans grow in tropical， spring comes Ji Zhi" in the "red" word as a trademark， from highly profitable times， sales exceeded 100 million --- Home of Mencius， Shandong Zou County， Mencius saved some of the stories of a In 1986， the county's wineries liabilities 70，000 yuan， the plant only 15 The plant was collected Square Mencius your home brewing techniques， up， "Meng House" trademark for the Bangladeshi government to change the make Wine Shop， was an instant hit， economic China is a country of culture， cultural resources， well-off rich， full use of this advantage， economic services for the products， the integration of culture and trade mark a major Culture in the mark， there is a special phenomenon， the phenomenon that is well-known trademarks， the so-called well-known trademark is a trademark of the credibility of high First， it marked its advantages and reliable quality of the goods， and second， with strong market Such as the United States， "Coca Cola" trademark， it is worth the reason to drink is that it has a high reputation The reason why is there such a famous brand effect to the psychological impact on culture， adjusting the trademarks of People are willing to use several times higher than ordinary clothing， even several times the price to buy designer clothes， not just for the United States， which also contains a wealth of social and psychological factors， such as social satisfaction and so Therefore， there is a very important mark of cultural research， it is hard to mark the mass psychology of cultural Asia-Pacific president of Disney Yuehanfeinie said: "We do not sell cheap prices， but still popular is because these products into Mickey Mouse and Donald Duck into the characteristics of: warm， honest and " warm， honest， kinship， everyone is hungry， and Disney products fit with this kind of mass psychology is undoubtedly conducive to
