In recent years， China's insurance industry is developing rapidly， but compared with developed countries， China's insurance industry development level is not China's insurance industry sincere letter problem， its germ basically is a commercial credit basis is not firm， the market main body interest drive， credit supervision measures ineffective， law environment constraints are not Promises may produce opportunity cost， inertial effect， the contagion effect and systemic Insurance financial in nature， security features and bear the special social responsibility， the insurance industry than other industries and has higher credibility， integrity is maintained by the insurance industry sustained and healthy development of the premise， is to enhance the competitiveness of the insurance industry and effective means， is to give full play to function of the basic requirements of the insurance Therefore， to carry out the good faith construction strategies of integrated management; establishing the insurance credit system， credit evaluation of the insurance; strive to cultivate cultural integrity， regulate the insurance industry show behavior; improve the integrity of regulatory measures， strengthening government supervision; to strengthen the integrity of incentive mechanism， give full play to the rule of law， steadily promote the integrity of the insurance industry [ Key words ] integrity of the insurance industry
