Abstract：The advertisement design has already become an indispensable component in the current commercial city， with the development of market economy， the advertisement design embodies the economic level of the society and cultural level more and So， it is necessary for us to define more deeply he creates intention and direction， thus let us understand the actual intension of the advertisement design， enable advertising intention and society's organic combining together， achieve the goal that we created and propagated， and can analyze the space of the intention， this will facilitate developing advertising Keyword：Understand， analyze， explore， appraise， intention
The creations of art work is a kind of complications of spirit activity and produce creation Its including 2 dress save and with each other is the aspect in the watch mutually:While being to observe social activities， experience with appreciate beauty understanding;Two is the medium material of the usage material and technical skill means to appreciate beauty this kind of understanding performance to come out， make its thing So， an oil painting work then want a big stage for experience twos before become art object， the former is creations of conceive outline a movable stage， the latter be an art creations of inform a movable This kind of creations activity is a kind of the process which pursue an art the United SSo， how of be the work a real art work?Does the work ability which perhaps say what kind have an art value? Susan-Lang's space say:"The art is mankind the sign form of the emotion of creation， the whole art all creation come out of performance mankind emotion of consciousness form， this kind of creation come out of the form provide our sense organses to the consciousness or provide us imagination， but it the thing for express be mankind's "A real art work have to satisfy two basic condition:Must be mankind labor and intelligence while being it of creation thing， two is it have to ability to person with spirit of delectation feeling， then have to appreciate beauty
