Abstract: in the history of human development, consumption behavior is the foundation of human survival,development, it affects everyone until it also plays a very important role in human social life and And college students as an important part of the contemporary social consumer groups, and their consumption behavior has strong cross-sectional and prospective with national destiny and College students who are no source of income have the big consumer demand,so they who have obvious difference in consumer attitudes and values with other classes are seen as the special consumer groups, Therefore, the study of College Students' consumption behavior and influence factors has the profound significance,it is very important to the social long-termdevelopment and constructing the harmonious 先写这些,下班了,没办法写了