期刊问答网 论文发表 期刊发表 期刊问答
  • 回答数

    4

  • 浏览数

    256

pengyi_1527
首页 > 期刊问答网 > 期刊问答 > 市场营销论文英文文献怎么找

4个回答 默认排序1
  • 默认排序
  • 按时间排序

wcan

已采纳
P Kotler: "Marketing Management", Shanghai People's Publishing House 2003 Ji: "Marketing Guide", published by Renmin University of China, 1989 M Porter: "competitive advantage", Huaxia Publishing House 2001 Hoang steel made: "Marketing", the Shanghai Financial Publishing 2003 Tai Wang: "Marketing in China", Guangzhou Publishing House, 2001 Edition Lan Ling, editor-in-chief "of Marketing", the Central Radio and Television University P Wu and: "Marketing", Shanghai University of Finance and Economics Publishing House 2002 song xiaomin: "marketing case examples and analysis," Wuhan University Press, 1992 qu yunbo: "marketing strategy planning," China Business Press, 1994 Mr Chan Kin-ping, such as: "Planning and design planning book" The Chinese People's University Press 2002 Li: "planning Wang," Capital University of Economics Press, kotler ,Armstrong Principles of Marketing (9th ed),prentice-Hall,inc,2001 Philip Kotler Marketing Management (10th ed), prentice-Hall,inc,2000 Payne,Ahritopher,Mand Peck,H(1998)Relationship Mketing For COxford,CIM/Butterworth-H Perreault,McCBasic Marketing (12th ed),Richard D Irwin 1996

市场营销论文英文文献怎么找

350 评论(14)

云雀与夏天

外文文献自己去sciencedirect,springerlink等外文数据库下载啊去自己的学校图书馆主页会找到很多外文数据库的中文文献到知网,维普等中文数据库下载,主页上也会有很多其他的上面的下载方式很多的,但只有在校园网内免费获取校园网外可以利用google学术搜索,有部分能免费下载另外还可以在百度文库等共享网站上找找
245 评论(11)

弋涵

Don E Schultz, Stanley I Tannenbaum, and Robert F Lauterborn,《The New Marketing Paradigm: Integrated Marketing Communications》,NTC Business Books, 1996 [2]E J McCarthy, 《Basic Marketing: A Managerial Approach》, Irwin, [3]Al Ries, Jack Trout, 《Positioning: The Battle for Your Mind》, McGraw-Hill Companies,2001 [4]J Lampel and H Mintzberg, “Customizing customization", Sloan Management Review, V 38 N 1, 21-30[5]T Levitt, "The industrialization of service", Harvard Business R Sep-O 1976 [6] Henry Fayrol, Administration Industrielle et C, eneraIe, Pads, Dunod, 1916 [7] C I Bamard, The Functions of the Executive, Cambridge, M Harvard University Press, 1948 [8] Herbert A Simon, Administrative Behavior: A Study of Decision Making Processes in Administrative Organization, New York: Macmillan C, 1947 [9]Bryan Eisenberg and Jeffrey Eisenberg,《Call To Action: Secret Formulas to Improve Online Results》,Wizard Academy Press,2005 [10]Tom Forester ,《Information Technology Revolution》,MIT Press,1985 [1]唐体育舒尔茨,赤柱一坦南鲍姆和罗伯特F劳特博恩“的营销新范式:整合营销传播” ,电阻商业书籍, 1996年 [ 2 ]体育学者麦卡锡, “基本营销:一种管理办法” ,欧文, 1975年。 [ 3 ]铝里斯,杰克特劳特“定位:战役的心灵” ,麦格劳希尔公司, 2001年 [ 4 ]学者兰佩尔和H明茨伯格, “个性化定制” ,斯隆管理评论, 1996年。第一卷。 38第1期,页。 21-30 。 [ 5 ]吨李维特说: “产业化服务” ,哈佛商业评论。 9月10月1976年 [ 6 ]亨利Fayrol ,政府工业,垫, 1916 [ 7 ]脑梗死巴纳德,其职能执行,马萨诸塞州剑桥的哈佛大学出版社, 1948 [ 8 ]赫伯特西蒙,行政行为:研究决策过程中的行政组织,纽约:麦克米伦公司, 1947 [ 9 ]布赖恩艾森贝格和杰弗里艾森贝格, “行动呼吁:秘方提高在线结果” ,精灵学院出版社, 2005年 [ 10 ]汤姆福雷斯特, “信息技术革命” ,麻省理工学院出版社, 1985
133 评论(8)

冰墨

我们图书馆提供国外各类文献,您可以来查找,然后自行写出参考文献
237 评论(8)

相关问答