P Kotler: "Marketing Management", Shanghai People's Publishing House 2003 Ji: "Marketing Guide", published by Renmin University of China, 1989 M Porter: "competitive advantage", Huaxia Publishing House 2001 Hoang steel made: "Marketing", the Shanghai Financial Publishing 2003 Tai Wang: "Marketing in China", Guangzhou Publishing House, 2001 Edition Lan Ling, editor-in-chief "of Marketing", the Central Radio and Television University P Wu and: "Marketing", Shanghai University of Finance and Economics Publishing House 2002 song xiaomin: "marketing case examples and analysis," Wuhan University Press, 1992 qu yunbo: "marketing strategy planning," China Business Press, 1994 Mr Chan Kin-ping, such as: "Planning and design planning book" The Chinese People's University Press 2002 Li: "planning Wang," Capital University of Economics Press, kotler ,Armstrong Principles of Marketing (9th ed),prentice-Hall,inc,2001 Philip Kotler Marketing Management (10th ed), prentice-Hall,inc,2000 Payne,Ahritopher,Mand Peck,H(1998)Relationship Mketing For COxford,CIM/Butterworth-H Perreault,McCBasic Marketing (12th ed),Richard D Irwin 1996
Don E Schultz, Stanley I Tannenbaum, and Robert F Lauterborn,《The New Marketing Paradigm: Integrated Marketing Communications》,NTC Business Books, 1996 [2]E J McCarthy, 《Basic Marketing: A Managerial Approach》, Irwin, [3]Al Ries, Jack Trout, 《Positioning: The Battle for Your Mind》, McGraw-Hill Companies,2001 [4]J Lampel and H Mintzberg, “Customizing customization", Sloan Management Review, V 38 N 1, 21-30[5]T Levitt, "The industrialization of service", Harvard Business R Sep-O 1976 [6] Henry Fayrol, Administration Industrielle et C, eneraIe, Pads, Dunod, 1916 [7] C I Bamard, The Functions of the Executive, Cambridge, M Harvard University Press, 1948 [8] Herbert A Simon, Administrative Behavior: A Study of Decision Making Processes in Administrative Organization, New York: Macmillan C, 1947 [9]Bryan Eisenberg and Jeffrey Eisenberg,《Call To Action: Secret Formulas to Improve Online Results》,Wizard Academy Press,2005 [10]Tom Forester ,《Information Technology Revolution》,MIT Press,1985 [1]唐体育舒尔茨,赤柱一坦南鲍姆和罗伯特F劳特博恩“的营销新范式:整合营销传播” ,电阻商业书籍, 1996年 [ 2 ]体育学者麦卡锡, “基本营销:一种管理办法” ,欧文, 1975年。 [ 3 ]铝里斯,杰克特劳特“定位:战役的心灵” ,麦格劳希尔公司, 2001年 [ 4 ]学者兰佩尔和H明茨伯格, “个性化定制” ,斯隆管理评论, 1996年。第一卷。 38第1期,页。 21-30 。 [ 5 ]吨李维特说: “产业化服务” ,哈佛商业评论。 9月10月1976年 [ 6 ]亨利Fayrol ,政府工业,垫, 1916 [ 7 ]脑梗死巴纳德,其职能执行,马萨诸塞州剑桥的哈佛大学出版社, 1948 [ 8 ]赫伯特西蒙,行政行为:研究决策过程中的行政组织,纽约:麦克米伦公司, 1947 [ 9 ]布赖恩艾森贝格和杰弗里艾森贝格, “行动呼吁:秘方提高在线结果” ,精灵学院出版社, 2005年 [ 10 ]汤姆福雷斯特, “信息技术革命” ,麻省理工学院出版社, 1985