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化妆品市场分析论文范文高中英语

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sunnyjiao

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2020年给了化妆品行业很多考验,但是在这一年里,化妆品行业整体上仍然是在增长的。在国家统计局发布的数据中,2020年1-11月,化妆品零售总额为3076亿元,同比增长5%。一、监管更加严格新《条例》的实施,意味着化妆品行业将迎来权责更为明确、监管更为严格的新时代,这是整个化妆品行业的一次变革,将引发一次大洗牌。二、线下萎缩,线上膨胀从渠道的发展格局来看,2021年化妆品依然是“线上为王”,并且线下渠道还会继续萎缩。在2020年,不少曾经在线下渠道称王称霸的国际品牌,都公布了从线下撤退的宣言。三、直播的监管化与内卷化毋庸置疑,2021年,直播卖货依然会是化妆品行业的重要营销手段。而近期以来,直播卖假货等事件频发,让相关部门不得不对直播的监管重视起来了。

化妆品市场分析论文范文高中英语

282 评论(12)

jx_526

Question is not so sorryStrength: Bcuz this is international Weakness: CosmeticOpportunities: you can co-work with televionist hose people who more desire beauty faces!!!Threat: nowdays there are so many phony product make people let down with cosmetics, this is really bad! but this mean there are so many better comptitions are waitting for you!!
317 评论(12)

loveweibull

This strategy can be transferred to the web virtual environment and is most effective when applied with a focus on the brand A substantial segment of the current online luxury consumer population are busy professionals that want to enjoy the convenience of fitting online shopping within their hectic Therefore they desire a relaxed atmosphere and sound and music satisfies this C again fulfils this through providing background tempo instrumental music throughout its product presentation Smell is a challenging human sense to transfer to the Internet virtual environment but technological advancement has made it possible for online consumers to have a whiff of scent while shopping on the I A scent-smelling software called Digiscent now makes this possible through a speaker-like device attached to a Luxury brands can use this device to sell goods that rely heavily on the sense of smell such as perfumes and The absence of the sensory element of smell online can also be overcome through offering samples of products from the website to interested e-shoppers just as is done in offline A first purchase of a scent-based product usually leads to regular future purchases as a result of an affiliation with the Therefore, there is a high probability of repeat online purchases of scent-based Scent can also be easily recalled and affiliation with a particular scent is hardly Usability is the backbone of a website and crafts the online experience through navigation and It is also an essential element for a high-impact experience and can contribute substantially to a luxurious online Luxury consumers expect reliable and fast service and at the same time, more value to be added to their online experience through a high level of The utilisation of easy navigational tools such as breadcrumbs, full screen mode and new window tools as well as several program choices Adobe Acrobat or Word versions of the same document not only makes the browsing experience effortless but will likely encourage the browser to click through several pages on the It is a surprise that several luxury brands such as Gucci, Louis Vuitton, Dior and Jimmy Choo do not provide the ecustomer 望采纳
356 评论(13)

kevin870804

College Students and LuxuriesWalking on the campus, you’ll find luxuries are not far away for Some wear CK clothes and some carry LV According to an online survey conducted by Tencent in May this year, there are 37 percent students claiming to have a certain On the basis of the survey, the way of obtaining luxuries is quite Some students get them from their parents, as their families are in good financial Some take part-time jobs to buy luxuries by For example, a college student named Xiao Mei said she worked as a tutor for three months in order to get a bottle of Dior Some receive luxuries as a gift from their friends or As for me, I object to students' using It is known that luxuries are notable for their super However, students are not economically independent and their attention should be paid to In this sense, using luxuries is improper for
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