浅议信息技术发展对企业管理变革趋势的影响汤亚微内容提要：信息技术的发展给企业管理变革带来了全面和深远的影响，本文试图从管理学分支学科的角度对这种影响进行分析探讨，并提出这种影响表现为：（1）企业战略管理：技术创新管理和“竞合”战略的兴起；（2）企业组织变革：业务流程再造与构建学习型组织；（3）企业生产管理：信息技术的广泛应用带来第二次革命；（4）企业营销管理：营销方式趋向多样化；（5）工作方式：时间弹性化和地点分散化，并以虚拟团队的兴起为例进行了说明。关键词：企业战略管理技术创新管理 竞合战略 业务流程再造 学习型组织营销管理从信息管理的角度，现代信息技术（主要包括计算机技术和通讯技术）的广泛应用和飞速发展，可以大大地降低人们对信息的获取、解析和反应的限制，使信息的快速处理、实时传输与全方位共享成为可能，因此，信息技术的发展在使我们的工作和生活方式发生巨大改变的同时，也对企业管理变革的趋势有着全面和深远的影响。Morton M S Scott指出，这种影响至少可以归纳为6个方面：(1)信息化给企业生产、管理活动的方式带来了根本性的变革；(2)信息技术将企业组织内外的各种经营管理职能、机制有机地结合起来；(3)信息化将在许多方面改变产业竞争格局和态势；(4)信息化给企业带来了新的、战略性的机遇，促使企业对其使命和活动进行反思； (5)为了成功地运用信息技术，必须进行组织结构和管理方法的变革；(6)对企业管理的重大挑战是如何改造企业，使其有效地运用信息技术，适应信息社会，在全球竞争中立于不败之地。本文下面将尝试从管理学分支学科的角度对这种影响进行分析探讨。一、企业战略管理：技术创新管理和“竞合”战略的兴起战略管理的基本方向就是在外部机遇和自身能力之间保持动态平衡，信息技术的发展使企业战略管理的内容发生了巨大变化：一方面，信息技术的日新月异使企业市场的范围从而竞争对手的范围从单一地区走向全球化，竞争激烈程度大大增加，企业赖以生存的环境由相对稳定变得前所未有的动荡复杂和难以预测，迫使企业决策者必须拿出更多的精力去识别并管理类似“破坏性技术”所带来的机遇或威胁；另一方面，信息技术的支持又使企业在谋求“能力”提升时能够超越局限于“自身”（企业内部）的传统视角，使通过企业之间的合作提升能力成为可能。换句话说，信息技术的发展推动了企业战略管理中技术创新管理和“竞合”战略的兴起。所谓“破坏性技术”，有两个重要特点：第一，尽管通常不是高精尖的，但它能提供不为目前的客户所重视的另外一套特性；第二，那些为顾客所重视的特性会极为迅速地得到改进，使“破坏性技术”最终攻占成熟的技术市场。约瑟夫·鲍尔、克莱顿·克里斯藤森通过对1956年至1990年间硬盘驱动器行业的细致研究发现，在这个行业，每当技术和市场风云突变，其领袖企业往往会丧失领先地位。可是检查这些企业的管理流程却发现……---★ 本文转摘自『开心文秘网』，开心文秘网，打造最大的文秘范文网！
Reform in the system， the Government should grasp the direction and the following principles: first， in order to further promote the telecommunications services and applications targeted at the market opening， appropriate to relax market access， including allowing private and foreign components， including the diversification of investment does not involve the basis of the main access to the virtual carrier network facilities and communication services， such as resale and wholesale Second， the significant socio-economic activities relating to welfare and public infrastructure and telecommunication services， the Government must maintain the necessary management， intervention and control， at an appropriate time to promote market-oriented telecommunications charges， the formation mechanism and avoid multiple market players vying for market share game in the process of price-fixing conspiracy or the danger of excessive competition that may arise in the transition of Third， the number of nets in the current mode of competition， network infrastructure， there is an inevitable degree of duplication of the building， and the Government through issuance of licenses， allocation of resources， such as an effective means to weaken their Next goal is to minimize duplication of funding the construction of the network， thus avoiding precipitation of investment and excess capacity， improve efficient use of resources 可以么？投我啊！！！
Reform in the system， the Government should grasp the direction and the following principles: first， in order to further promote the telecommunications services and applications targeted at the market opening， appropriate to relax market access， including allowing private and foreign components， including the diversification of investment does not involve the basis of the main access to the virtual carrier network facilities and communication services， such as resale and wholesale Second， the significant socio-economic activities relating to welfare and public infrastructure and telecommunication services， the Government must maintain the necessary management， intervention and control， at an appropriate time to promote market-oriented telecommunications charges， the formation mechanism and avoid multiple market players vying for market share game in the process of price-fixing conspiracy or the danger of excessive competition that may arise in the transition of Third， the number of nets in the current mode of competition， network infrastructure， there is an inevitable degree of duplication of the building， and the Government through issuance of licenses， allocation of resources， such as an effective means to weaken their Next goal is to minimize duplication of funding the construction of the network， thus avoiding precipitation of investment and excess capacity， improve efficient use of resources你看看吧
