Chinese home appliance industry， after decades of rapid development， is currently in the mature life cycle stage，The most important manifestation is growing competition in the product's popularity， the tendency to zero of the marginal profit， and as Chinese consumption rising living standards， more and more diversified consumer At the same time， the homogenization of home appliances， home appliance price war brought about a lose-lose， and a single appliance promotions， making household electrical appliance enterprises have to find way out from the This article is based on this background， household electrical appliance enterprises network marketing strategy of a series of This paper focuses on internet marketing， home appliance industry， network marketing advantages， network marketing problems and the causes and the corresponding strategies， on the home appliance industry network marketing strategy Purpose and significance of this study is to answer the first home appliance manufacturer Why (why) to conduct online marketing of goods maker that is what is forcing them to make choices， which is selected or forced to take the initiative to change the Whether the transaction costs from the contract theory point of view， or from the perspective of new information distribution channels， or from the broker point of view of re-organization theory enterprise network appliance marketing channels research， all reached the same conclusion， that is， household electrical appliance enterprises network marketing enterprise in the increasingly fierce competition to gain more market share for the initiative to make How to answer household appliance industry (how) the problem of network marketing， or network marketing， design and Then once the decision to answer a business network marketing， specifically the choice of a (which) strategy and a series of Finally， Taobao Circuit City， Gome， Suning， Jingdong Mall， for the cases of e-commerce platform appliances a new model of network marketing 直接百度上找的在线翻译
With the development of our national economy， the consumption of electrical appliances product increased year by year， scrap of electrical appliances product also jumped， these products accordingly if not properly handling， will be serious environmental The reverse logistics system is to get used to the value of goods or effective treatment for recycling of waste products， electrical appliances， electrical home appliances products to reduce environmental pollution， raise the production enterprise This paper analyzes current China at last reverse logistics development situation of the preliminary research on the current situation and proposes the reverse logistics Based on the first and second describes the research background， the purpose， significance， and introduces the meaning of reverse logistics， the third chapter operation flow and the current situation of at last reverse logistics， household appliances production from the fourth chapter of reverse logistics enterprises can adopt the mode analysis， gome appliances enterprises by the fifth chapter of reverse logistics operation mode and the analysis of existing problems， the household electrical appliance industry 67 liang chapter of the reverse logistics operation mode of the feasibility of the comments and S
我的肯定对 Chinese home appliance industry， after decades of rapid development， is currently in the mature life cycle stage，The most important manifestation is growing competition in the product's popularity， the tendency to zero of the marginal profit， and as Chinese consumption rising living standards， more and more diversified consumer At the same time， the homogenization of home appliances， home appliance price war brought about a lose-lose， and a single appliance promotions， making household electrical appliance enterprises have to find way out from the This article is based on this background， household electrical appliance enterprises network marketing strategy of a series of This paper focuses on internet marketing， home appliance industry， network marketing advantages， network marketing problems and the causes and the corresponding strategies， on the home appliance industry network marketing strategy Purpose and significance of this study is to answer the first home appliance manufacturer Why (why) to conduct online marketing of goods maker that is what is forcing them to make choices， which is selected or forced to take the initiative to change the Whether the transaction costs from the contract theory point of view， or from the perspective of new information distribution channels， or from the broker point of view of re-organization theory enterprise network appliance marketing channels research， all reached the same conclusion， that is， household electrical appliance enterprises network marketing enterprise in the increasingly fierce competition to gain more market share for the initiative to make How to answer household appliance industry (how) the problem of network marketing， or network marketing， design and Then once the decision to answer a business network marketing， specifically the choice of a (which) strategy and a series of Finally， Taobao Circuit City， Gome， Suning， Jingdong Mall， for the cases of e-commerce platform appliances a new model of network marketing 我自己翻译的
The electrical appliances profession electronic commerce application present situation， the question and the countermeasure search Abstract: Develops along with the Chinese economy， the lives of the people level enhancement， the electrical appliances market development potential is In the network time， electrical appliances profession application electronic commerce will be the future At present has many problems on the electrical appliances profession using the electronic commerce， like electrical appliances enterprise informationization consciousness weak， the physical distribution and the electronic commerce engagement pending strengthens， the electrical appliances profession application electronic commerce security insufficient， the related legal safeguard imperfect as well as in the electrical appliances transaction electronic finance payment system not necessary and so on a series of Proposed the corresponding countermeasure in view of above question: One， strengthens the electrical appliances enterprise informationization consciousness; Two， constructs the electrical appliances profession in the electronic commerce application physical distribution strategy; Three， enhances the electrical appliances profession application electronic commerce the security; Four， speeds up the electrical appliances profession application electronic commerce the legal environment construction; Five， perfect electrical appliances profession electronic finance payment system
