Abstract: As technology advances， in the face of economic integration in the world， the international trend of economic globalization， a new competition is being quietly formed the 21st In the global economy， the competitiveness of enterprises through the provision of high-quality products or services to customers， are more likely may reap excessive From the second half of the 20th century began， the air transport industry a more rapid development of China's civil aviation transportation will follow the world trend， in the course of the reform， development and As one of China's three major airlines， to seek new development in the reform and development must be in the practice of establishing a business is in line with its own characteristics， can adapt to the changing domestic and international changes in the new environment of the overall development strategy and has developed gradually Development vision and effective measures， in a highly competitive market in which to be The article on Air China's development strategy During the course of the study subjects， the authors use the strategy of development theory and methods， respectively， on Air China's macroeconomic environment and industry specific analysis， and draw relevant
