The Meizhou city is the Guangdong Province economy owes the developedarea， the tourism is its economical development pillar industry， souththe wild goose flies with the wild goose calls the lake travelingcountry club to have takes the Meizhou city traveling pillar industrysustainable development product -- eco-tourism area the In the recent 20 years， the eco-tourism gradually starts andbecomes the traveling development the subject， but the economy owesthe developed area to have to other local traveling developmentpatterns， the research economy do not owe the developed areaeco-tourism development pattern to promote this local economy as wellas the sustainable development has positive and the This article from the eco-tourism concept， embarks tothe eco-tourism understanding erroneous zone analysis as well as theeco-tourism development pattern cognition， in the sustainabledevelopment as well as under the traveling development high-qualitygoods strategy instruction， from the development present situation，the development pattern， the restriction effect， the overall appraisalas well as developed the status these five aspects in Meizhou to flythe tea field country club to the wild goose south and the wild goosecalls the lake traveling country club to carry on the Carries on the comparison with these two quite typical eco-tourismarea， its intention lies in the eco-tourism development should avoidas far as possible in the near distance building redundant project，discovers through the contrast to suit this local development theeco-tourism Moreover， has carried on the appraisal to theMeizhou eco-tourism resources condition， in analyzes the Meizhou cityvarious counties city in the eco-tourism area construction presentsituation foundation， proposed the Meizhou area developmenteco-tourism pattern as well as the development eco- This research not only has enriched the eco-tourismtheory， more more importantly owed the developed area for theGuangdong Province mountainous area Meizhou city and even the economyto provide a eco-tourism development demonstration Key word: Eco-tourism; The economy owes the developed area; Meizhou;South the wild goose flies; The wild goose calls the lake; Pattern
Abstract: With the fact that the tourist trade promptness develops， become market-oriented with tourist trade degree obvious rise ， market competition touring are gradually The fierce rivalry leads to a tourist spot enter a brand competing for a times ， the effect that brand camp sells is outstanding Tourist spot brand manage be a tourist spot manage new strategy and means Yue Lai Yue developing are regarded highly， and being applied step by step in On the basis understanding tourist spot brand import's， have analysed the significance that the brand touring manages ， think that the tourist spot brand is beneficial to managing improving tourist spot marketplace competition and synthetical beneficial result ， beneficial to tourist spot sustainable development， the document that the tourist spot brand manages to home and abroad has written the main body of a book sketch， and from every aspect analysis reaches a few conclusions that the tourist spot brand manages， bring forward almost big brand management game ， provide the theory basis to our country tour beauty spot brand management strategy on basis putting brand strategy value into practice in analytical tour beauty spot，
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