With the development of the Internet and the popularization of computers， shopping on the Internet has become a commonplace in our Here consumers can buy almost everything they Shopping on the Internet has a lot of advantages， of which the most important is perhaps its People don't have to waste a lot of their energy and precious time to go from one shop to another to choose the commodities they This is especially desirable to the old， the sick and the busy people who cannot go to the shops in The goods come in all shapes， sizes and colors on the I All they need to do is to sit in front of their computers and click the The commodities they order will be delivered to them However， shopping on the Internet also has its The first disadvantage is that the consumers can't see the goods or try them on Sometimes， the real goods may not be the same as what they have seen on the The second disadvantage is that some shops on the Internet are not They will never deliver anything to you after they get the money from Once cheated， you will find that you have nowhere to go to
Doing Shopping Online With the help of the Internet， shopping is not a difficult Just click your mouse to choose the article you like， and the shopping is You needn't step out of the It seems easy and But there's always a trap If you are careless， it will bring you some You may find the color of the article is different from what you want， or the size is either too small or too If you want to be different， you'd better not buy clothes Once you put on the clothes you bought online and go out， you will find many people wear the same clothes in the
With the rapid development of our society， more and more people are fond of online shopping for its Online shopping has been a heated But different people have different views on this After all， every coin has two Online shopping has advantages as well as Firstly， nowadays， the Internet has become a As convenient as it is， people depend on online shopping as it caters for those who are busy with work or other And it can help us save much money， which is cheaper than what we buy in the physical What’s more， it contributes the Internet to the further However， it is also a risk of online shopping as we pay the bill online by our credit cards， we may be cheated by the dishonest Sometimes the quality of what we buy online is much worse than we 。 In my opinion， when we are shopping online， we should keep wise to prevent us from And we’ll find that online shopping has advantages over
Commerce， it is an urgent issue for consumer researcher to know consumers’ feeling about online shopping and to find barriers of their online A number of studies have shown that perceived risks tend to stop consumer from online It is crucial to fully examine consumers’ perceived risks in online shopping in order to understand consumer online behavior and to promote them to adopt online The main aim of this research is to test the hypothesis of the cyber-reality interface in online shopping by examining the risk sources consumer perceived in B2C E-C Using a combined methodology of qualitative and quantitative research， this study explores the risk sources in B2C (Business to Consumer) Electronic Commerce from consumers’ The article begins with a brief introduction and literature review of risk In this study， a total of 337 subjects were surveyed by interviews and questionnaires to explore the risk sources consumer perceived in B2C E-Commerce， the dimensions of the consumers’ perceived risks， and the influence of these risk sources on risk The main findings of this study: Eight main factors were extracted by explored factor analysis (EFA)， and they can explain 61% of the total Confirmatory factor analysis (CFA) was then used to confirm the The results were as follows: χ2/ DF were 38， the RMSEA was 05， and the GFI， NNFI and CFI were all above The Cronbach α coefficient of the questionnaire for overall perceived risk was Risk sources of real guarantee， buyer-seller interaction， online transaction， information searching， autonomy， and product-related were significant influence on the overall perceived Results suggest that: Consumers perceived a number of risk sources in B2C E-C Among them， lack of real feeling， necessary information， advertisement bias lie in the stage of information searching; personal information， procedure redundancy， payment system and website fraud lie in the stage of online transaction; delivery time， damage， mistake and personnel lies in the stage of logistics; refusal concern， consumption document， expectation consistency and post-sale service lies in the stage of after- Risk sources in B2C E-Commerce consist of eight They are risk in the interface of online transaction， risk of real guarantee， product-related risk， time-related risk， risk of information searching， risk of autonomy， risk of return and change， as well as risk of buyer-seller Risk sources that have a significant impact on consumers’ overall perceived risk are risk of real guarantee， risk of buyer-seller interaction， risk of online transaction， risk of information searching， risk of autonomy and product-related risk
