Network game is an entertainment， it is increasingly changing people's life， let more and more people can enjoy computer games brings new experience， Meanwhile network game is also an inheritance， since 2003， network game by more than 30% a year growth， online game industry high-speed development speed and huge market scale shock the China oh the real meaning of network game started from 2000， yet the network game have already walked through ten According to the 2009 China game industry report shows， 2009 China's online game actual sales income for 2 billion， more than the 2008 growth 4%， network game subscribers to 6587 million， an increase of 4%， paying online game 3715 million subscribers to year-on-year， 1%) However， tencent， snda， netease， perfect space-time dozen wilfing giant occupied China online market as high as explaination market This article will first for China's online game development business status to introduce， make readers for network game have a whole understanding; Then will the game to eight guardians in-depth This article attempts to wilfing relatively successful "eight guardians" marketing strategy analysis， found the successful management for other network game for Keywords: network game marketing mode of promotion strategy product strategy 。
