我把我写的那篇给你吧 反正我也交了C) Civil Engineering Research Institute of Gansu， opportunities and threat analysis The opportunity to analyze the external environment since 1992， China's construction market has expanded gradually standardized， project bidding system and the construction supervision system and gradually implement and perfect， engineering consulting With the new business development， engineering consulting industry policy and legal environment for continuous Shiliu Da Party clearly pointed out to encourage and develop the third industry， accelerate the development of services for the China Engineering Consulting provides policy Countries are committed to development of related laws and policies to build a fair， just， open and orderly market， so that the legal system and market standardized management processes faster， thus carrying out engineering consulting business to create a good competitive Whole range of services to increase market demand， "one-stop" service demand The previous range of various types of engineering consulting services to include only projects a certain stage， or even just for a single phase of the part of the project legal often require different stages of project construction to select a different consulting firm， which makes the whole project consulting services a lack of And now because of investment diversification and engineering service needs of the construction process is the all-round development of the whole process， Gansu Research Institute of Civil Engineering works as a comprehensive scientific consulting firms precisely to meet this "one-stop" service needs Construction market business With the national key project construction and other types of investors to increase investment， engineering consulting industry is faced with unlimited business Over the next 10 years， China's housing construction peak， 15 to reach 7 billion during the expansion， by 2005 China's urban per capita housing area will reach 22 o' To promote Well-known American economist， Nobel Prize winner Joseph E Stiglitz at the World Bank conference in terms of: the 21st century the most important influences on human process， there are two things: First， China's urbanization， the second is a new technological China's urbanization rate in 2020 should reach 50% Analysis of the external threats to the environment in adverse market Currently engineering consulting industry peers competition between the increasing pressure， with disorderly competition between the industry， mainly because: the industry access to the policy is relaxed， a large number of new entrants making a relatively large number of engineering consulting firm， and the annual increase rapidly， out of Engineering Consulting Company homogenization between the serious， obvious differences between Various types of engineering consulting fees difficult to implement， keep the prices down to compete very Market demand for those who choose engineering consulting firm conversion relatively Social identity degree of Engineering consulting industry in the whole community to the status and role of the lack of knowledge and its degree of recognition is also far from In developed countries (such as the United Kingdom， United States， Germany， )， engineering consulting services engineering staff are mostly the elite belong to the high intelligence and complex talent and their intelligence services to obtain from the value of knowledge consistent with their high However， the province's engineering consultants have not been duly recognized in society and the government， the most representative is the industry has called for an increase in fees and The relative concentration of In accordance with a small number of key principles， engineering consulting company's main business by a small number of key customers to provide these critical services to customers in the engineering consulting fees have greater bargaining power， can often presses is relatively Gansu Research Institute of Civil Engineering and is currently on the frequently encountered such a The threat of potential China's accession to WTO， with the entry into force of government commitment， China's engineering consulting industry is already beginning to confront the threat of international engineering consulting Many of the world-renowned large-scale engineering consulting organizations， are trying to expand their business in China through a variety of At present， the world's top 200 engineering consulting company， has more than 150 assigned to China， these companies market their operational capability， management level and in such aspects as funding account for a large With the further liberalization of China's engineering consulting market， the country's various protection measures for the gradual abolition， these companies will inevitably beings， with our engineering consulting firms to snatch the market， and thus by potential entrants to become The threat of In accordance with national laws and regulations to allow owners of long-term construction projects， such as a large business or real estate investment company that has a dedicated construction management team， a relatively sound institutional system， the quality of personnel was also higher under the premise of free to complete the construction certain stages of work， rather than entrusted to a professional engineering consulting (D) of Gansu Academy of Marketing Science in Civil Engineering Problems in the Civil Engineering Research Institute of Gansu Province in the development of engineering consulting industry， the market has done a lot of efforts and achieved some good results， but under the conditions of market economy， marketing， engineering consulting inadequate grasp of the activities of law， lack of scientific marketing Currently， Gansu Academy of Marketing Science Civil Engineering There are following problems: 1， senior marketing management in place， lack of marketing mechanism is currently the Civil Engineering Research Institute of Gansu high-level management positions， there is no marketing functions， shown in Figure 1， this senior management of absence has brought a lot of First of all， the lack of marketing mechanisms， the Gansu Research Institute of Civil Engineering， Engineering Consulting Marketing completely spontaneous marketing stage in order to survive， seemingly full of marketing， but in reality various departments like marketing， does not command a Secondly， the marketing advantages of individual secondary sector can not be used for the whole institution， the enterprise's overall marketing functions of the greatly Affect the efficiency of selling many of the problems can not be resolved at a high level of hospital-wide adverse impact on marketing performance， marketing， lack of direction Market positioning is unknown， competitive advantage can not play two different business units in different markets to develop a single business consulting market， internal conflicts， marketing resources can not be focused on the use of hospital-wide can not form a competitive Weak corporate brand awareness， organizational culture is not conducive to the development of enterprises due to the current practice of Gansu Research Institute of Civil Engineering， the project responsibility system， each employee in the market are the equivalent of an independent consulting firm， and sometimes criticize each other for personal gain or strife， organizational culture is not conducive to long-term development of enterprises and brand image of the The industry's products less competitive in Gansu Civil Engineering consulting services with scientific research institutes， consulting services for all single-qualification due to the low barriers to entry， the nature of a large number of private companies have joined， leading to homogenization of severe service products， is facing fierce competition in the market Consulting service quality due to the lack of unified management of organizations in the technical quality of sector work is usually routine in-house office， there is no technical management and quality management functions， and thus the two units of the depth of consulting services， lack of standard 可以的话采纳我的
