Today is a world of economic Exchange rate as the price system an important component part of the impact of a country and the development of foreign trade in one of the important According to traditional economic theory， the price system as an important component of the exchange rate， which changes affect a country's balance of trade; under certain conditions， the devaluation of their products can improve international competitiveness， thus helping expand exports and improve trade balance of So for a long time， all countries are spared no effort in the pursuit of even the balance of international payments surplus， resulting in between in contention for the world market share and continued trade
With the deepening of economic globalization and the rapid development of information technology， the traditional accounting audit methods gradually revealed its backward Nowadays， China's large and medium-sized enterprises， even a small enterprise mostly has adopted the accounting computerization system， computerized accounting is the necessary direction of accounting development， implementation of accounting computerization， great place accounting business show processing flow， and improves the working efficiency of the accounting personnel， it also makes its daily business in the enterprise in rapid popularization and can be widely At the same time， because of the use of computerized accounting， auditing method and audit contents changed so that members of audit work， put forward some new requirements for audit work has also put forward new challenges， brought new audit Based on the traditional accounting conditions under the condition of computerized accounting audit and the audit contrast， we can be more clearly recognize accounting computerization of audit risk under the condition， also only found out what risks we can adopt effective measures to guard against Therefore， only carries on the comprehensive and profound understanding， to take the right， the corresponding measures， can effectively promote the healthy development of the electronic data processing audit business
With the deepening of economic globalization， the rapid development of Internet， intense market competition， the survival and development of enterprises facing serious The event marketing as an inevitable product of information explosion era， from the beginning of the 20th century had broad development， at present in our country has been in a high-speed development stage， because its condensed the essence of traditional marketing means of publicity， and reduces the cost of enterprise in China， has begun to cause the attention of especially More and more companies are trying to using the event marketing power expansion to ascend and visibility， while maintaining the brand However， because of the lack of a solid theoretical foundation and in-depth practical operations research， in the process of implementing， often not Therefore， it is necessary to the essential characteristics of the event marketing， implementation process， application strategy for more in-depth This study first in reference to other scholars， based on the theory of the event marketing concept， characteristics and types of made the new definition and summarized， then the event marketing theory foundation are summed up and added: attention resource is the basis， and marketing communication is main， integrated marketing tools; And then expounds on the present situation of domestic enterprises events marketing， analyzes the process of enterprise application event marketing the existing problems and reasons; Through the case of enterprise application event marketing comparing and analyzing enterprises implement the event marketing problems arising forward detailed solutions， including the clear goal， sure positioning and marketing strategies， and select events event marketing system， constructing implementing the risk control， enhance the effects of feedback， on which key and summarized and interpretation of key During the study， much the way by listing case summary the characteristics and event marketing research viewpoint， formation of the event marketing implementation for future research event marketing research， provide help for the domestic enterprise applications， and when the event marketing can provide the necessary lwenwang
