Definitions of marketingMarketing is the management of exchange This emphasizes the role of marketing in relating to the world outside the All relationships between the organization and the out side world， especially when they relate to customers， need to be The organization will be judged by customers， suppliers， competitors and other according to their personal Marketing is the management process which identifies， anticipates and supplies customer requirement efficiently and Marketing is concerned with meeting business objectives by providing customer When people buy products or services they do not simply want the products， they also want the benefits from using the products or Products and services help to solve a customer’s It is the solution to these problems that customers are Marketing is the process of planning and executing the conception， pricing， promotion， and distribution or ideas， goods and services to create exchanges that satisfy individual and organization Marketing is the performance of business activities that direct the flow of goods and services from organizations' to their Marketing is the process of determining customer demand for a product， motivating its sale and distributing it into ultimate consumption at a Marketing is the management process responsible for identifying， anticipating and satisfying customer requirements efficiently and Characteristics of marketing-oriented companyMarket orientation (market-oriented)Refers to the enterprise in accordance with its own power to match the target market and target user groups requested to design， produce， and deliver products and Advantages Disadvantages Product tailored to the needs of the customer Research and development enables the market-led company to keep ahead of the competition Opportunities arise out of a continuous research thrust Knowing you customer enables you to communicate more efficiently， with cost-effective marketing communications Produce what you can sell rather than sell what you produce Leads to long-term relationships with high customer satisfaction Extensive market research needed into customer needs/wants Expensive and time consuming – time delay for product to market ‘Me-too’ products that can undercut because there are no costs of research and development Irrational customer behavior – no amount of research will alter the fickle nature of the average customer Dynamic nature of market place – today’s products become tomorrow’s throwaways Too narrow a focusDue to economic development， people's incomes increase， accelerating the pace of life， increasing social interaction， has quietly changed the concept of life， the rapid development of tertiary industry， the food service industry has been seen a lot of favorable market The increased population eating out of China's population and family structure has undergone great changes with more and more single This family structure and lifestyles change may lead to changes in consumer behaviors， more and more people are reluctant to spend too much time on cooking， thus increasing the population eating The rise a healthy trend of People's living standards improve the living began to focus on the health effects of diet， emphasizing nutrition and food hygiene， respect for People who pursue their own health to the restaurant industry will be tremendous opportunities for a broad The development of At present tourism is one of the fastest-growing sectors in China， rising per capita tourist spending， tourism region For tourists， the food culture is also one of the attractive Meiwei restaurant should to meet market and consumer changes， provide customers with convenient， healthy Chinese fast Elements of marketing conceptThe marketing concept is the attitude that business decisions should be based on what the customer Marketing concept is the enterprise business decision-making， organization and management of marketing activities， the basic guiding ideology that is business It is a concept， an attitude， or a corporate way of Marketing concept is a "consumer demand as the center， market as the starting point" business Marketing conceptThe key to achieving business goals to determine the correct target market needs， all to the consumer as the center， and than the competition more effective and better transmission of the target market to meet the expectations of Consumer research has been called the study of the relationship between the personality of the consumer and the personality of the It looks at the consumer’s motives， which may be unconscious but which still affect his or her choice of Techniques such as in-depth interviews and word association tests can be used to find out how consumers are really
