Chinese home appliance industry， after decades of rapid development， is currently in the mature life cycle stage，The most important manifestation is growing competition in the product's popularity， the tendency to zero of the marginal profit， and as Chinese consumption rising living standards， more and more diversified consumer At the same time， the homogenization of home appliances， home appliance price war brought about a lose-lose， and a single appliance promotions， making household electrical appliance enterprises have to find way out from the This article is based on this background， household electrical appliance enterprises network marketing strategy of a series of This paper focuses on internet marketing， home appliance industry， network marketing advantages， network marketing problems and the causes and the corresponding strategies on the network appliance industry marketing strategy Purpose and significance of this study is to answer the first home appliance manufacturer Why (why) to conduct online marketing of home appliances manufacturing business that is what is the environment force them to make choices， which is selected or forced to accept the initiative to change the Whether the transaction costs from the contract theory point of view， or from the perspective of a new information distribution channels， or from the broker point of the theory re-organize the corporate network appliance marketing channels research， all reached the same conclusion， that is， household electrical appliance enterprises network marketing enterprise in the increasingly fierce competition to gain more market share for the initiative to make How to answer household appliance industry (how) the problem of network marketing， or network marketing， design and Then once the decision to answer a business network marketing， specifically the choice of a (which) strategy and a series of Finally， Taobao Circuit City， Gome， Suning， Jingdong Mall， for the cases of e-commerce platform appliances a new model of network marketing
In this paper， the meaning of network marketing and an overview of the content on the basis of the detail the advantages of network marketing， analysis of our corporate network of marketing and development of the main problems， focusing on a corporate network at this stage of our development strategy for marketing ， fully illustrated online marketing strategy at the feasibility of the implementation of China's enterprises， the validity and
In this paper， the meaning of network marketing， features outlined on the basis of a network marketing strategy on the theoretical foundation of China's corporate network of marketing and development of the major problems， the network made the characteristics of consumer demand and consumption affect network To purchase the main factors for China to focus on the business of several online marketing strategies， including strategies to meet customer demand， the cost strategy， the convenience of customers buying strategy， two-way communication One of the many cases interludes， to combine theory and case to illustrate the form of network marketing strategy in China's enterprises to implement the feasibility， effectiveness and
Chinese home appliance industry， after decades of rapid development， is currently in the mature life cycle stage，The most important manifestation is growing competition in the product's popularity， the tendency to zero of the marginal profit， and as Chinese consumption rising living standards， more and more diversified consumer At the same time， the homogenization of home appliances， home appliance price war brought about a lose-lose， and a single appliance promotions， making household electrical appliance enterprises have to find way out from the This article is based on this background， household electrical appliance enterprises network marketing strategy of a series of This paper focuses on internet marketing， home appliance industry， network marketing advantages， network marketing problems and the causes and the corresponding strategies， on the home appliance industry network marketing strategy Purpose and significance of this study is to answer the first home appliance manufacturer Why (why) to conduct online marketing of goods maker that is what is forcing them to make choices， which is selected or forced to take the initiative to change the Whether the transaction costs from the contract theory point of view， or from the perspective of new information distribution channels， or from the broker point of view of re-organization theory enterprise network appliance marketing channels research， all reached the same conclusion， that is， household electrical appliance enterprises network marketing enterprise in the increasingly fierce competition to gain more market share for the initiative to make How to answer household appliance industry (how) the problem of network marketing， or network marketing， design and Then once the decision to answer a business network marketing， specifically the choice of a (which) strategy and a series of Finally， Taobao Circuit City， Gome， Suning， Jingdong Mall， for the cases of e-commerce platform appliances a new model of network marketing 直接百度上找的在线翻译
