Abstract: But along with society's modernization， the industrialization， the automated development， each kind of media， the television channel rapidly inflation， the dissemination way not one the clump， the audiences facing the massive numerous and diverse informations， being at a loss how to proceed which Therefore in the channel packing visual recognition design had compared to formerly any time all needed to unify， the centralism design dissemination， the individuality and the status recognition therefore appeared importantly by The recognition design may help the channel to set up the good image， establishes the unified visual management system， the perfect channel to in foreign dissemination system， the acceleration channel benign development， a channel construction success part is based on the outstanding recognition After the recognition design may help 80 subject channels to set up the good image， establishes the unified visual management system， the perfect channel to in foreign dissemination system， the acceleration channel benign development， after in 80 subject channels symbolized， the main tone， after the promotional film application may in relief 80 subject channel unique style appearance， clear reveal 80 subject channels the Therefore the recognition design after in 80 subject channel application causes the channel relaxed Has the communication， knowledgeable and the entertaining channel subject complete performance， and let the channel have in the energetic sentimental The recognition design application also impelled the channel development， lets the social different stratification plane the audience after 80 subject channels has frontage， the good The recognition design after in 80 subject channels is playing the vital role Key word: Channel packing; Recognition design; Design application; Visual transmission
