Media， especially in the mass media reform and development of human communication activities of immeasurable In mass communication activities， the prototype is already But the mass communication activities and in very long period not Finally， the media and innovations in popularity of mass communication activities to become an indispensable social Then the social phenomenon and mass communication media change caused by social concern themselves together， and promote the communication of mass communication， especially the development and This kind of social media resources are the upper society The advanced and mass media itself is that social resources has been more and more the master， one of the important With the media revolution， compared to the change of the traditional concept and mass communication activities of the form， encourage people more profound influence from various angles to redefine the mass communication Faced with these new ideas and new change， social aspects should be made a correct judgment and action to more favorable used the mass We should also see advanced media (mainly refers to the popularization and application of Internet) also makes the mass communication activities These problems are mainly embodied in bad information communication and alienation and media Transmission organizations and the improvement of the quality of both the audience is to improve the urgent needs of mass communication
