This paper is intended to reveal the motivation for online games of college students， who are the major consumers， through a case study and analysis of college students in T The research is based on the motivation， consume motivation， consumer behavior and other related theories， and so designs questionnaire for college students at several universities in Tianjin， taking the achievement motivation， incentive motivation， entertainment motivation， emotional compensation motivation， and other aspects into The data is concluded by the utilization of SPSS Through the analysis of the consumer motivation of university students in Tianjin， this paper is intended to propose some suggestions for the marketing and development of online games in our PS:你的中文第一句前半句和后半句句意重复比较多 所以我大胆做了删改 ^_^
