自可持续发展思潮产生和发展以来，环保意识的觉醒和强化已经开始对各国的发展战 略产生直接或间接影响。世界上的一些地区及社群，尤其是发达国家的人们，己经进入追求生活质量的成熟阶段，消费者的环境意识和产品的环境取向越来越强。根据“资源禀赋”理论以及比较优势的原理，绿色食品恰好迎合了黑龙江省特有的资源优势，近几年黑龙江省绿色食品产业迅猛发展，市场不断扩大，面对国外日益增长的绿色消费需求，运用市场营销和国际贸易有关理论加快黑龙江省绿色食品出口营销，对推动黑龙江省绿色食品发展具有重要现实意义。 本论文应用比较优势与竞争优势理论、市场营销STP理论、国际市场大营销理论及整合营销等相关理论，对当前黑龙江省绿色食品发展现状及出口现状进行分析，指出了黑龙江省绿色食品出口营销中存在的一系列问题，并在此基础上，着重提出了推动黑龙江省绿色食品进军国际市场的产品策略、价格策略、渠道策略、品牌策略、广告促销等营销策略。Since the sustainable development ideological trend has produced with the development， environmental consciousness's awakening already started with the strengthening to various countries' development to fight slightly to have direct or the indirect In world some areas and the social group， developed country's people， oneself after enters the pursue quality of life particularly the mature stage， consumer's environmental awareness and the product environment orientation is getting stronger and According to “the resources talent” the theory as well as the comparison superiority's principle， the organic foods have catered to the Heilongjiang Province unique resources superiority exactly， in recent years the Heilongjiang Province organic foods industry rapid development， the market expands unceasingly， facing green consumer demand which overseas grows day by day， speeds up the Heilongjiang Province organic foods export marketing using the market marketing and the international trade related theory， to promotes the Heilongjiang Province organic foods development to have the vital practical the present paper application comparison superiority and the competitive advantage theory， the market marketing STP theory， the international market big marketing theory and the conformity marketing and so on correlation theories， carries on the analysis to the current Heilongjiang Province organic foods development present situation and the export present situation， had pointed out in the Heilongjiang Province organic foods export marketing exists a series of questions， and based on this， emphatically proposed impels the Heilongjiang Province organic foods to march marketing strategies and so on international market product strategy， price strategy， channel strategy， brand strategy， advertisement
