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首页 > 期刊问答网 > 期刊问答 > 网络经济时代的管理变革论文英文摘要

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3 企业组织结构变革中的几点措施网络组织是一个前瞻性的概念,是未来企业组织结构发展的方向,但是,企业从传统组织结构直接转变为网络组织是不现实的,新的组织结构毕竟要以过去的组织结构为基础,而不可能凭空创造出来。不过,既然网络组织是网络经济下组织结构变革的方向,那企业组织必然要采取一些措施在结构上向网络组织过渡。3.1 组织层级的减少我国大多数企业组织结构是直线职能型,企业不论大小自上而下自成体系,“麻雀虽小,五脏俱全”,属于典型的层级组织。这种组织的主要特征有:垂直一体化程度相当高,所有权集中;在发生冲突时,较多采用行政命令来解决冲突。我们不能希望企业组织结构从传统的直线职能制直接变革为网络组织结构,但是,减少组织层次,是我国企业目前能够做到的,也是必须要做到的。3.2 以流程为导向的工作团队的建立在流程变革的基础上,组织需要建立工作团队,也就是将过去以功能分工的组织方式改变为以“流程”、“网络”为导向的工作小组。过去分散于各职能部门的工作由一个小组结合起来,承担起满足社会需要的所有工作,各组成小组构成了一个非中心化的联合体网络,这样不但可以避免传统企业内部存在的“官僚主义”所导致的管理低效率,而且也使各组成小组的界限不再严格地局限于功能和层次。当组织职务是围绕小组而不是个人来进行设计时,结果就组成了任务团队。“团队”主要包括能够自我优化、自我设计、自我创造和自我组织。团队只有三种类型:第一种是网球双打型的。在这种团队里,它必须是小型的,每一个成员必须使自己适应队友的个性、技能、长处和弱点。第二种是足球队型的。每一个队员有一个固定的位置,但整个队伍是整体移动的(除了守门员),同时,队员们又保持各自的相对位置。第三种是棒球队型。每个成员都有固定的位置。网络经济下的企业组织将越来越多地在企业内部和外部使用跨职能的任务团队,人们必须学会在没有固定职务、没有命令权威、既不是被控制也不是控制他人的情况下去进行管理,去完成任务,去实现目标。3.3 内部市场化从传统组织到网络组织的另一个途径是内部市场化,即在企业网络化的基础上,让组织内部的各个单元(节点)形成自己的利润中心,这些单元可以根据自己的情况和市场环境选择与组织内部或者外部的其他企业进行交易。这样,企业组织内部不存在垄断,利润中心有从组织内部和外部各单位购买产品或服务的自由,同时,这些利润中心也必须把他们的产品或服务以竞争性的方式销售给内部或外部的单位。但是,组织内部单元的这种市场化行为必须与组织的发展目标相适应。

网络经济时代的管理变革论文英文摘要

335 评论(13)

李燕amy

After having experienced the personal computing time, the Internet time and the infinite interconnection time (network economical time) the modern informationization marketing already developed into had consummates the research frame and the model Present's marketing has become subdivides the market characteristic take the data and the straight duplicate marketing as the foundation emphasis the But the blog took a strong trend the information sharing and the exchange tool has leapt forward the marketing person's More and more companies or the enterprise use the blog this kind of network interactive platform, issues and renews the enterprise or company's related survey and the information by the blog marketing's way, and cuts in the close attention and the prompt reply platform the customer regarding enterprise's related question as well as the consultation, serves the propaganda purpose the marketing In this paper, the author will attempt from the blog marketing feedback mechanism to explore between the blog advocating peace customer the communication reciprocity, and seeks for the innovation spot from nowadays's feedback pattern, will explore the new management information system take the data bank administration pattern as the basic point to achieve the optimized feedback pattern to enhance the marketing effect the
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On the marketing and network management With the economic globalization and the information revolution, the constant deepening of China's Internet penetration increasing, a new emerging market network, the network economy also continued to heat Market Network tremendous opportunity, a new form of marketing - marketing network also appears in the public's attention Network marketing as a new marketing approach has now become China's network market-oriented small and medium enterprises to survive and develop an important tool, along with related practices and in-depth research on network marketing and network marketing with the former theory has Through the rise of network marketing, and the definition of an overview of the advantages of on the basis of detailed information on the network several major mode of marketing, explained the network marketing channels and customer And the establishment of channels, control and management are Finally, in accordance with the characteristics of the development of the Internet as well as the marketing environment, the network marketing for the future development trends in the
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zx145833

With the economic globalization and the information revolution, the constant deepening of China's Internet penetration increasing, a new emerging market network, the network economy also continued to heat Market Network tremendous opportunity, a new form of marketing - marketing network also appears in the public's attention Network marketing as a new marketing approach has now become China's network market-oriented small and medium enterprises to survive and develop an important tool, along with related practices and in-depth research on network marketing and network marketing with the former theory has Through the rise of network marketing, and the definition of an overview of the advantages of on the basis of detailed information on the network several major mode of marketing, explained the network marketing channels and customer And the establishment of channels, control and management are Finally, in accordance with the characteristics of the development of the Internet as well as the marketing environment, the network marketing for the future development trends in the
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