Analysis of current situation and development approach on domestic peasant Abstact:Follow the economic deeply developing in the modern world，corporation's competitions have been from past quality and price competition into corporation image and service Brand strategy in this competition play a crucial The fact show shortage which major peasant business don't understand brand strategy well，but fortunate，there are some companies strive for vast potential for future development via brand "Beijing Wangzhihe Food Co，Ltd is a good So this paper example for "Wangzhihe"， sum up experiences through analysis of brand strategy ，and putforward the significant way to comsummate brand Keyword:brand strategy;Wangzhihe;peasant business;way 自己翻的 你看看吧
Analysis on the present situation and development approach of the chinese private enterprises's brand strategy---taking the Wangzhihe brand strategy for AbstractIn the world today，with the further development of the market economy，the quality and price competition among the enterprises are under-developed，instead，the enterprises' comprehensive qualities like the images and service level gradually become the competition spots，and the brand strategy is making a big difference in these Concluding from the reality，most of the chinese private enterprises are lack of the perception towards the brand strategy，however，the good news is that some enterprises find the vast potential for future development by putting the brand strategy into practice，and the Beijing Wangzhihe food Holdings Limited is a good By taking the Wangzhihe for example as well as analyzing its brand strategy，the paper sums up experience and lessons，besides，important ways of completing the brand strategy are put forward in the paper as Keywords:brand strategy，Wangzhihe，private enterprise，希望能帮上你！！
