Analysis of current situation and development approach on domestic peasant Abstact:Follow the economic deeply developing in the modern world，corporation's competitions have been from past quality and price competition into corporation image and service Brand strategy in this competition play a crucial The fact show shortage which major peasant business don't understand brand strategy well，but fortunate，there are some companies strive for vast potential for future development via brand "Beijing Wangzhihe Food Co，Ltd is a good So this paper example for "Wangzhihe"， sum up experiences through analysis of brand strategy ，and putforward the significant way to comsummate brand Keyword:brand strategy;Wangzhihe;peasant business;way 自己翻的 你看看吧
