In the new century， the conventional advertising business of china comes into a bottleneck after years of rapid But a clever advertising way which the viewers can’t avoid occurs to the media men， meanwhile easily accepted， namely， Product P As a marketing that parasitizes media， the Product Placement already has a history of more than 100 years in The strongest trait of the Product Placement is to change the overt advertising which is resisted by the modern viewers into a hidden advertising which can be accepted easily by the viewers without psychological We live in a world of advertisement which place into each aspect of our daily lives， jobs， study and entertainments like a cell in the It is impossible for us to avoid seeing its colorful light or hearing the information of production， service and ideas from each Even it is possible for us to sniff the advertising and feel Some advertisings buss like a bomber， like reciting scriptures， which annoy; however some are quiet and easily accepted which bear a good advertising effect on the This is it， now and then， here and there， Product Placement Key words: Product Placement; spring evening; TV plays
