Industrial design and product relations 1995 -1997， created the Apple personal computer company in the stock market continued to decline times， too， were several Companies had requested the original Apple CEO Steve Qiaobusi 1998 Apple computer company officially launched a brand-new release of the Apple iMac computer concepts， the traditional separation between the server PC， monitors and integrated box， and discarded the rice yellow line frames， with translucent warrants， five colors of colour Despite the iMac in technology and skills are not too happy， and prices higher than other computers hundreds dollars， but the products on the market， has been warmly welcomed in the United States， when almost every 15 seconds one iMac was sold， Apple stock with the rapid rise， setting off an unprecedented industry September 1998， the US market research company PC Data authority statistics show that : listed only in the end of August l7 days iMac rapidly among American computer market size N December 1998， PC Data reports : in the US retail market in November 1998 and two ranking order， the high top， with an estimated total US PC sales of 1% and total income 2% of total According to estimates， industrial appearance every dollar invested， can bring about 1，500 US dollars of Japanese company Hitachi is more convincing data， the company each additional 100 billion yen in sales revenue， the role of industrial design as 51%， and the transformation of the role of equipment only 12% We have seen the market rise， and， more importantly， we see many enterprises in the market， causing While some enterprises， some enterprises to The secret? Because of the dynamics of the environment and long-term business objectives based on real understanding of what is the real core products can create their core products， how to make their own core products to achieve their own This is before every enterprise in the world before some of the most realistic， is the world's best successful enterprise solution， of course， is all our enterprises should address one of the
The industry design- future master of Chinese industry"What is the industrial design?" This question caused the people which multitudinous has not involved regarding this has the understanding desire actually to have the psychology which confused， did not know should by among what kind of status， what way And what is more believed that， the industrial design is the simple They cannot understand any is "industry designer" They thought the designer must be the branch industry， for instance designs the toy to call "toy designer"， designs the furniture to call "furniture designer"， designs the automobile to call "automobile designer" Actually， the industrial design is the outward appearance design not Now is cramped to the industrial design understanding very much， regards as it is the modelling design merely， therefore it must go naturally with the craft comparison， the Chinese industry designer basically all is an outward appearance modelling The handset sells the fire such， actually changging is the outward The plan is others， the patent is others， we only can go to trade the color to trade the outer We only are in tidy up to the product， do not have the solution basic Since the industrial design has said is in fact the Industrial Revolution people's Since the Industrial Revolution appeared the big division of labor， some people study the market specially， some people study the marketing specially， some people study the technical development specially， some people study people's life demand This time， designed is separated， this time design was called the industrial The industrial design takes to the enterprise the huge The industrial design occupies the big ingredient in a product value， not greatly easy quantification， because it is contains in inside， is a soft value， its content is the cultural value， is the national mechanism， the horizontal ability one kind The overseas some similar analogies， like US has this kind of view， certainly is not very precise: In the enterprise if invested in the technical equipment renews has brought benefit， that industrial design brought the benefit was its 5 If invests 1，000 US dollars， brings the benefit on the equipment is 10% speech， that this 1，000 US dollars will throw the benefit which will bring to the design will be 780%， at least 560%， because its added value high， the profit will be England's Madame Thatcher as early as had said in 20 years ago， England may not have the government， but may not not England's success mainly depends on its design The industrial design is belongs to the modern industry product， the product structure， the industrial structure carries on the specialty which the plan design， innovates Its core is take "human" as the center， the design creation achievement must be able fully to adapt， satisfiedly to take "human" the Humanity's demand never can pause on some， thus the industry is the design also is needs "to redesign" the The industrial design is the scientific research technology achievement transforms as the product， forms the commodity， conforms to the demand， the beneficial environmental protection core process， is the technical innovation and the knowledge innovation touchdown target， is system approach which the product， the commodity， the thing， the waste product transforms The industrial design essence is "artificial thing science" Before the reform and open policy， our country basically has not formed own industrial design In the modern industry product， extremely little belongs to our country to Two， under the planned economy system， the product uniform purchase has exclusive selling rights， falls short of demand， is the seller market， under such historical condition， also does not need the industrial In the recent 20 years， our country industrial design enterprise had the very big The at the beginning of 1980s， the universities， colleges and institutes start to establish the industrial design specialty， now， our country had more than 200 colleges and universities to open this specialty， some big enterprises also one after another established the industrial design department， the industrial design started in the product modelling design aspect to win initial As a result of the industrial design advancement， causes the enterprise product modelling diversification， but looked from society's overall， the industrial design still was at the early time development phase in our country， but also has not been able to like the developed country to be same， created the high benefit with extremely active "productive forces" "industrial" The big market concept essence is not by "the modelling" design primarily， but is serves the "user take" as "this" Therefore， the industrial design true duty， is carries on the conceptual design to the new life style demand which the localization of target， the research analysis and determined from This leading direction on for the work which met down had found the very good starting At present " sells fixes production quotas " " the small market " mechanism， the force enterprise falls into vicious circle " noisy crowd "， “the price war " eddy current is inescapably Its primary cause has not grasped industrial design this methodology， therefore has not been able in the enterprise industrial structure， in the product mix adjustment strategy and even " brand "， “in the quality " concept， serves the " customer for central " " the " goal to take truly the enterprise profit the basic condition， but only grasps " hardware "， the technology， the processing quality， the advertisement， the marketing and the enterprise vivid strategy and so on these Does not stress the basic market localization， the market goal variation strategy， namely did not stress the industrial design， enterprise's technological innovation has lost the goal， created the enormous resources waste， finally， enterprise's competition only paused in the low Cites an example to explain malpractice: The developing nation development automobile industry has two paths， one is the South Korean path， through the independent development， the development nationality industry， becomes the multinational corporation the competitor; One take the Latin American nations as representative， runnings in the capital path， degenerates into the multinational corporation the But our country produces early compared to South Korea the automobile for several years， several big automobile group company is basic until now independently has not developed the passenger vehicle Are increasingly many with the foreign joint capital automobile enterprise， in the world the famous multinational corporation nearly all arrived China to pool Most important， uses our technology to fire our brand， carries forward the national industry to need the industrial design in the final In the independent brand time， the design will become the commercial strategy a part， the design strategy becomes the enterprise strategy the important Perhaps the design can create the new business model in this Because is too early， we are impossible to this kind of strategy industrial design understanding in extremely clearly， but some tendencies we are may One is the product image distinguishes into possibly， each brand all must have own individuality， this kind of individuality will also manifest in enterprise's all product family member; Two， the design object can have the Its real situation and the thing equally important， the product and the service is worth taking Not only enterprise sales product， but also sells the Again to looks out into the distance the vision looks， the experience design not does not have Three， in the design method even more emphasized the team cooperation， the team members will come from a broader In fact， because has the special status and the function in the industrial promotion and the development， now many countries already the industrial design took the national innovation strategy the important constituent， establishes the special control section in abundance， the investment huge fund， and gives the support in the industrial England is equipped with National Design Committee， manages the nation industrial design advancement work; Japan proposed " builds the nation on the basis of scientific and technical development， the design leads the way the " national policy， is equipped with the design promotion hall， the design policy hall as well as the industrial promotion in the Ministry of International Trade and Industry can use in advancing this work; South Korean Government is proposed in the industrial development summary that， hoped becomes the world to 2010 to design the powerful Then our country if hoped can through enhance the high-tech product the added value to strengthen our comprehensive strength， then should start from the present to take the industrial design， sets up the special government control section and the profession association， and provides the capital source for Government to industrial design fund investment， also must have the special allocation， set up the Under so environment， not only can develop the native place to design， but also can have the formidable rallying point to attract more international
