From this incident，we can see that there are still more things to be Firstly，the government needs everything possible to ensure the quality of products，particularly the safety of food as this concerns everyone's Secondly，as for the producers，it is very important for them to be morally They should never try to pursue profit or economic growth at the expense of health and life of Thirdly，we consumers must attach importance to the things we eat and develop an awareness of how to protect our legal rights if
Abstract With the additional revenue and increase awareness of food safety， emerging retail Form - the emergence of supermarkets， Chinese urban consumers have more options for the purchase of raw agricultural What factors will affect consumers choose to buy places of » Government policy in the major cities in the active promotion of the rapid development of the supermarket to the possibility of gradually replace the individual farmer's market and street vendors， to become urban residents to buy fresh farm produce and sideline products is the main venue » The rapid expansion of the supermarket， fresh agricultural products continue to expand the scope of the operation， it will help China to speed up the modernization of the retail end of the speed， to ensure that consumers get inexpensive high quality fresh agricultural products » The future of the supermarket will become 10 million farmers to promote agricultural modernization of the leading enterprises? » For these consumers， retailers and policy makers are closely linked to the problem， so far China has not yet been done very convincing empirical This paper through the supermarket on the study， Beijing consumers to buy vegetables of the investigation， the establishment of Logit model of choice for quantitative analysis of survey data to study the supermarket on the impact of sales of fresh agricultural products， and consumers under the conditions in which Will choose the supermarket to buy fresh farm produce and sideline Key words: supermarkets， fresh agricultural products， consumer buying behavior
