In the environment of rapid progress, news and media has become a representative for the people, shouldering heavy societal Our news and media needs to use correct information to lead others and thus direct others in "fairness, publicity, " Therefore, modern news and media need to have a strong sense of societal responsibility, improve professional ethical education for the workers of news and media; only when workers have the sense of serving the country and the people can they really improve the field of news and media and establish socialistic harmonious Key words: news and media, sense of societal responsibility, professional ethics