As the nations of the world in their specific historical and geographical circumstances gradually formed its own unique culture， when people from different cultural backgrounds interact， they will have differences， cultural differences also brought consumer attitudes and consumer behavior of different These cultural differences affect consumer demand， also affect the consumer response before and after User to accept or reject a product or service depends largely on the cognitive， emotional， behavioral and cultural factors， so companies must understand the market value of the consumer orientation， mastered the consumer's purchase psychology， the culture of the target market characteristics and thus the formation of consumer preferences， appropriate arrangements for the marketing mix， before being designated an effective marketing International Business in the literature， misjudgment or ignore the cultural environment will cause a lot of mistakes and losses， those who attach importance to cultural differences， it will achieve marketing Therefore， research and analysis of cultural differences on the impact of international marketing to help companies successfully enter foreign markets， and even the ability to promote their own culture to the
