Currnetly， 2008 Olympic Games in beijing is one of the hotest issue in China and even all over the To the enterprises， it will promote the economic benefits and the brand if taking advantages of the Game while To take the proper strategy to do marketing can certainly build up a well known reputation and impression meanwhlie make the comsumers think highly of the brand with a broader recognation， which is more influncential than This desertation restorts instances analysis to illustrate， stars from the estate of the dairy products industry extends with advertisements including the background of the Olympics， the content of Olympic advertisements to analysize why the seires succeeded in order to make them as a reference when explioting marketing in the Key words: Olympic， Dream， Health
Abstract nowadays， the 2008 Beijing Olympic Games has become China's society and even the world's one of the most popular For enterprises， if we can make good use of Olympic marketing， it has economic benefits and promote the dissemination of the role of brand value is in doubt， if the strategy and proper use of funds， with Olympic marketing not only can quickly build brand recognition and influence， At the same time consumers can also enhance the goodwill and brand awareness， advertising or public relations than a multiplier The author of this paper will use the analysis of the case method， first of all from the dairy industry of the status quo， Erie launched the in-depth Olympic advertising campaign， including advertising the background of the Olympic Games， the Olympic ad's content， from the Olympic ads to analyze the effect of Iraq Lee Olympic ad campaign success and thus better marketing companies to provide certain information and Keywords Olympics， dreams， health
Beijing 2008 Olympic Games has already become one of the hottest issues even in whole world of the Chinese To enterprise， if can make good use of the marketing of Olympic Games， the economic benefits that it brings and function of pushing brand value to spread are unquestionable， if the tactics are used aptly， not only can set up brand awareness and influence fast while carrying on mark 这个很准确的，你放心用
Abstract: Human resources are strategic resources for the modern enterprise ①， enterprise development is the most critical factor， and incentives are an important part of human resources， it is a psychological term referring to stimulate the mental processes of human In essence， is to promote the object of some kind of managed organization to achieve goals beneficial to the specific motives and in accordance with the way organizations need to make organizations more quickly and better In today's world， into almost all the managers are seeking to work and the best way to achieve the best The manager， by definition， is work with people and play a guiding To do this， how to mobilize staff and workers， to enable them to organizational goals and services， has become an urgent need to address each and every manager one of the According to studies by psychologists， human motivation is associated with the need， is motivated by the people themselves to promote As for the motive， it is a way to provide spiritual strength， vitality and power， and the ability to guide behavior to achieve the objective state of It is precisely because this state of human behavior can play a stimulating， promoting and strengthening the This also can be good or bad use of incentive mechanisms to some extent determine the success of enterprise is a very important Keywords: incentive mechanism an important factor in determining human resource management role
