Fresh fruits and vegetables is essential in the daily life of residents， the price impact of theresidents' quality of life and standard of Not only that， the circulation of agricultural products is connected with the production and consumption of agricultural products， agricultural product market information relating to the transfer， the majority of farmers and the interests of Due to the present stage of our country's logistics technology and current level of backwardness，resulting in fresh fruits and vegetables in circulation in the process of decay， distribution costs are too high， so that the high price of fruits and In order to suppress the fruit and vegetable prices rose too fast， safeguard the people's living standards， the government vigorously promote the "agriculture super docking"， in an attempt to reduce the circulation link， reduce the circulation cost of In many of the "agriculture super docking" model， farmers' professional cooperatives set up a joint agency running thesupermarket， the supermarket direct mode by the vast number of consumers and Therefore， fruit and vegetable supermarket chain has gradually developed， providing a variety of inexpensive fruits and vegetables to Based on the analysis of fruit and vegetable delivery of new Long Jia fruit supermarket as the foundation， through the comparison of domestic and foreign to the fresh agricultural productdistribution and distribution optimization research situation， find a suitable for small and mediumsupermarket fruit and vegetable circulation methods， and should pay attention to in the process of circulation problems， pointed out that the current government also need to do to help with supportfor small and medium supermarket fruits and vegetables， fruit and vegetable Huimin chain supermarket can better The innovation of this paper lies in the new Longjiaguo vegetable supermarket chain distribution as a basis， to the current domestic and foreign chain supermarket distribution model as the basis， themethod of logistics and supply chain management as the guidance， through the optimization of each part of the fruit and vegetable delivery， improve distribution efficiency， saving the cost of distribution， with species diversity， fresh， green health fruit and vegetables for the vast number ofconsumers， to further improve the cost of distribution and present situation of fruit and vegetable products market price fluctuations caused by the large， and is suitable for the development of thedistribution pattern and the government support for small and medium-sized fruit and 谢谢，希望帮到你！
【 abstract 】 in recent years， with the improvement of people's living standard and the diversification of consumption， there is an increasing demand of fresh agricultural But now the fresh agricultural products in circulation deadweight loss is severe， and it is difficult to guarantee food quality and Although China is an agricultural big country， but the development of fresh agricultural products compared with the developed countries differ Main reasons of fresh agricultural products specialized level is not high， cold chain logistics backward， no use good logistics mode， Through to find countermeasures to overcome the above reasons， to improve business efficiency， the development of fresh agricultural products will be more on a layer of floor， faster to meet the demand of people's lives 【 key words 】 fresh agricultural products;Cold chain Logistics mode;countermeasures
