Abstract Insurance marketing of insurance products is accompanied by the emergence of the generation， gone from a simple to complex， from lower to higher Marketing concept of the insurance industry in our city are old and are mainly the concept of insurance products to the production and marketing of insurance-focused marketing concepts， through access to short-term profits to achieve long-term business The new century， will further the development of insurance marketing， insurance marketing from the Western development process， in view of the status of the insurance industry in our city， our city can be a comprehensive marketing insurance marketing， industry marketing， services marketing， marketing and other new types of contingency marketing Key words: insurance marketing; insurance products; Marketing Strategy
