At present the supermarket industry innate brand commodity's sale， is becoming the chain-like Retail business to sell the way the new tendency， also will become in the future the supermarket important profit It is known that the supermarket innate brand product， mostly originates at present from several channels: The supermarket self-restraint， the supermarket processing deal paste the sign The supermarket home-made foods are been high its product's characteristic influence ratio of margin， the partial home-made foods can the direct top carriage， lose are small， the transportation cost is relatively low; The supermarket processing deal pastes the sign production is the present supermarket comparison being deeply in love one kind of channel， this way both has saved the large scale production investment， and causes “to paste the sign” the enterprise idle production line full display The present paper stands at the supermarket retail trade's angle analysis， hastens under obviously the thin situation facing the present pure realization of goods， supermarket development innate brand， on the one hand does not need to pay the brand working cost， on the other hand may also develop suits supermarket own market the And only then like this， the supermarket can the innate brand strategy and a manufacturer brand strategy better
