论文题目：Chinese culture and real estate marketing strategy study摘要：With the continuous development of the real estate market， real estate marketing have gradually entered the operational phase of the fine， green marketing， cultural marketing， relationship marketing， and other new marketing concepts have gradually been accepted by the real estate China is a country of several thousand years of civilization， the Chinese consumer culture will undoubtedly have a deep-seated In this paper， through the collection and overall， that the main characteristics of Chinese On this basis， the analysis of the "Harmony" on the impact of residential consumers to China's cultural changes and the effect of the price of This was followed by analysis of the characteristics of the real estate market and the development of the status quo， as well as China's real estate market Finally in understanding Chinese culture， and development trend of China's real estate market on the basis of the main use of marketing theory， analysis of China's real estate marketing And pointed out that the Chinese cultural backgrounds， China's real estate developers to carry out the marketing
