Rapid economic development， urban tourism competition， Xuzhou how the tourism industry is faced with reality， to further improve the competitiveness This paper analyzes the development of tourism in Xuzhou strengths and weaknesses， and on this basis the use of Xuzhou， the most characteristic historical and cultural resources， that is， the Han culture and the culture of war to increase the tourism product and cultural level， expanding tourist market and establish a tourism brand in Xuzhou， Xuzhoutourism development strategy and recommendations for the development of cultural heritage and tourism to achieve a win-win situation， in order to achieve Xuzhou sustainable development of
The economical fast development， the metropolis tourism competition's aggravating， how does the Xuzhou tourism face is acting according to actual， further promotes the competitive power This article has analyzed the Xuzhou tourism development superiority and the inferiority， based on this and proposed uses the Xuzhou most characterful history culture resources namely two Chinese cultures and the war culture， enhances the sightseeing trip product the cultural level， the expanded traveling source of tourists market， sets up the Xuzhou traveling brand， enhances strong points and avoids weaknesses develops the Xuzhou tourism countermeasure and the suggestion， causes the cultural inheritance and the traveling development achieves win-win， thus realizes the Xuzhou tourism sustainable
