It is our entertainment in the new period of rapid development, entertainment content, packaging and ideas are great These changes and entertainment taste development is inseparable For a program, savour restricts the program content and audiences, also affect the final ratings At present, most of the entertainment attach more importance to the form of program changes, but the taste is not deep thinking, caused many programs imitation degree is very serious, quality is not high, short So the taste of entertainment, reflecting and exploring deeper understanding to the success of entertainment, making more In this paper the development of the program for low-end and bottleneck analysis, exploring how to obtain long-term columns of high ratings, Based on some good entertainment, emphatically analyzed think entertainment television taste and effects