In the history of the world has had five big cultural ring， namely: Greece (roma) cultural ring， Hebrew (Christian) cultural ring， han (Confucian) cultural ring， India (Buddhism) cultural ring， islamic (Arab) culture (1) Among them， the Greek culture and Hebrew the cultural integration， become the root of modern western culture， the Confucian culture has been the source of the Chinese In China for thousands of years the historical development of the long river， China's culture and the influence of Taoism and Buddhism by， say， the ancient Chinese culture of Confucianism， Buddhism， and the word is the combination of the China's advertising with Chinese culture and health， along with the growth of the Chinese culture and the constant development and expansion， advertising since ancient times and culture has the indissoluble From the early rich in cultural charm advertising couplets to modern with affection and love for originality of the main body of the kinds of advertising is a distinct cultural Greek culture and Christian culture has a personal heroism complex， advocate free way of life， in this culture in the soil of the western advertising inevitable conceived and Confucianism culture of the generation of China under advertising has essential
世界历史上先后有五大文化圈，即：希腊（罗马）文化圈，希伯来（基督教）文化圈，汉（儒家）文化圈，印度（佛教）文化圈，伊斯兰（阿拉伯）文化圈①。其中，希腊文化和希伯来文化的融合，成为现代西方文化之根，儒家文化一直是中国文化之源。在中国数千年的历史发展长河中，中国的文化又深受道教和佛教的影响，可以说，古老的中华文化是儒、释、道三者的结合体。 中国的广告伴随着中国的文化而生，伴随着中国文化的成长而不断发展壮大，广告自古就与文化结下了不解之缘。从早期的富含文化韵味的广告楹联到现代的以亲情和爱情为创意主体的各类广告无不打上鲜明的文化烙印。希腊文化和基督教文化自古就有个人英雄主义情结，崇尚自由的生活方式，在这种文化的土壤中孕育的西方广告必然和儒教文化下生成的中国广告有本质的区别。n the history of the world has had five big cultural ring， namely: Greece (roma) cultural ring， Hebrew (Christian) cultural ring， han (Confucian) cultural ring， India (Buddhism) cultural ring， islamic (Arab) culture (1) Among them， the Greek culture and Hebrew the cultural integration， become the root of modern western culture， the Confucian culture has been the source of the Chinese In China for thousands of years the historical development of the long river， China's culture and the influence of Taoism and Buddhism by， say， the ancient Chinese culture of Confucianism， Buddhism， and the word is the combination of the China's advertising with Chinese culture and health， along with the growth of the Chinese culture and the constant development and expansion， advertising since ancient times and culture has the indissoluble From the early rich in cultural charm advertising couplets to modern with affection and love for originality of the main body of the kinds of advertising is a distinct cultural Greek culture and Christian culture has a personal heroism complex， advocate free way of life， in this culture in the soil of the western advertising inevitable conceived and Confucianism culture of the generation of China under advertising has essential
