Abstract：The advertisement design has already become an indispensable component in the current commercial city， with the development of market economy， the advertisement design embodies the economic level of the society and cultural level more and So， it is necessary for us to define more deeply he creates intention and direction， thus let us understand the actual intension of the advertisement design， enable advertising intention and society's organic combining together， achieve the goal that we created and propagated， and can analyze the space of the intention， this will facilitate developing advertising Keyword：Understand， analyze， explore， appraise， intention
Middle and primary school curriculum system of traditional Chinese painting with zhejiang reflection of primary and secondary school art - for example basing textbooks This paper mainly by zhejiang based schools as research object， the fine arts teaching material for the traditional Chinese painting course education stage obligation to understand and The overall point of view， the development of curriculum objectives， curriculum content， curriculum To explore the course for children interesting; When training students' Chinese painting expression， to appreciate the ability to aspects of the The aim is to deepen the understanding， for textbooks I my teaching ability raise
