ABSTRACT: Since the reform and open-up policy， the market of soft drink in China is becoming stronger and stronger and more and more As the leading soft drink industry in the world， coca-cola is now steadily ranking the first in this industry with its famous brand，ample capital，advanced manage and exellent This article is intended to analyze and summarize the successful ad policy of coca-cola on the base of the theory of applied advertisement from its ad policy and further research its reason for success so that we can offer reference to domestic soft drink industry
Since the reform and opening up， China has soft drinks market expansion， gradually As the world of soft drinks giant Coca-Cola relying on its strong brand， abundant funds， advanced management， marketing， ranks This paper， starting from the advertising strategy in application of relevant theoretical framework of ads based on analysis of Coca-Cola， its successful advertising strategies， and further discusses the causes of its success， in order to provide reference for domestic
Since the reform and opening up， China has soft drinks market expansion， gradually As the world of soft drinks giant Coca-Cola relying on its strong brand， abundant funds， advanced management， marketing， ranks This paper， starting from the advertising strategy in application of relevant theoretical framework of ads based on analysis of Coca-Cola， its successful advertising strategies， and further discusses the causes of its success， in order to provide reference for domestic Requirements: concise concise， refused to Chinese E
In this thesis， the differences between British and American English will be As well known to all， British English and American English are two main dialects of English in the world， which are widely Although they are almost the same in many aspects， they are two kinds of English and there are a lot of differences between them， which are more and more obvious This topic is very popular， so many people have written lots of articles on this topic， which is very useful to the English To be consistent in his use of English and， more importantly， to be understood， the non-native speaker needs to know which words have distinct meanings and pronunciations depending on whether they are used by a Briton or an A This is necessary not only for sake of communication， but also to avoid In this thesis differences in pronunciation， spelling， vocabulary， grammar and usage will be Probably the major difference between British and American English lies in the choice of Some words mean different things in the two Although they are different in so many aspects， the largest difference is probably that of the choice of vocabulary and The following is my poor view of this topic
