摘 要在这个经济迅速增长的时代中，世界各国的商品市场竞争越来越激烈。大家在参与市场竞争时都越来越发现跨文化交际的重要性。商标词的翻译作为其中的一个典型代表，要求其翻译名称传音，传意，更要传神。这就要求我们的译者在翻译的过程中注意文化因素的影响。本文具体就宗教信仰，政治体制，历史文化，风俗差异及民族特点几个方面来讨论商标翻译中的文化因素。希望对商标翻译方面提供一些指导，从而促使中国商品广销海外。关键词：商标；跨文化交际；文化因素Contents Introduction Trademark translation and cross-cultural communication 1 Trademark’s cultural features 2 Cross-cultural communication in trademark translation The impact of cultural diversity in trademark translation 1 The impact of religious diversity in trademark translation 2 The impact of political system diversity in trademark translation 3 The impact of historical diversity in trademark translation 4 The impact of the customs diversity in trademark translation 5 The impact of the national psychological diversity in trademark translation Suggestions on trademark translation involved in cultural factors 参考资料：
