This article introduces the origin，development and cosmetic market position of MISSHA，meanwhile analyses some essence of cosmetic industry from the success whitin a short time :safety，product function，and response to the Based on the intrinsic quality ，as well as the all-around analysed successful cases of MISSHA，and the unsuccessful cases，which proves that the main point of cosmetic market is intrinsic Itroduce the star products and explain the potential economic profits，and MISSHA`s brand superior and
MISSHA paper introduces the origin， development， and its present position on the market in cosmetics and， through its success in a short time in the cosmetics industry to analyze the nature of the cosmetics industry: safety， product features， brand According to the nature of the cosmetics industry to analyze the various aspects of disaster from the MISSHA successful examples from the negative side failed to prove the cosmetics industry to seize the essence for success in the cosmetics industry， Introduction MISSHA star product， and explain its star products can bring economic As well as the brand MISSHA advantages，
