Make Every Document a Marketing Document Every scrap of paper that leaves your business is performing a marketing Today's idea is not earthshattering， but it is one that many businesses， large and small， You send invoices， fax covers， memo， notes， request and all other manner of "non-marketing" related correspondence to - you guessed it， your clients， referral sources and It's a pretty simple thing to A) make sure that these documents also conform to the image you project in your marketing materials and B) make them sell a There no harm in introducing a new product in every communication， regardless of how
Put your company story on the back of work orders
List all of your products and services on fax covers
Insert a coupon for a special offering in your statements
Put two business cards in your thank you notes
Many small businesses make the mistake of assuming that an existing client knows all about everything your No， they probably know about the one thing they buy from Continue to subtly educate at all Heck， resell your internal clients (your staff)by reinforcing marketing messages in your internal You get the Again， not a big breakthrough here but something you should be It's this type of attention to detail that， over time， adds to the collection marketing momentum your business
