Revenue management originated in 1970 after American Airlines deregulation of intense competition environment， its core is the price breakdown， also known as price discrimination according to customer demand characteristics and price elasticity to perform different price As the world's countries and international organizations to adopt a series of economic stimulation policy， start in the second half of 2009， the international As a direct reflection of the international trade， the world air cargo has bottomed May be affected by global economic crisis affect smaller Chinese domestic airlines air freight industry in the face of Europe， Japan and Korea， in the past many established airlines in the economic crisis have reduced freight capacity， this is certainly a time catching up with those in Europe， Korea and other CAAC Secretary LI is a call for "by 2030， China to form an internationally competitive air freight company， the world's top five" But at the same time， as the world's air cargo industry， as well as the rapid development of China's aviation gradually opening up， China's domestic airline faces from such as UPS， FEDEX and other foreign outstanding large airline As a means to gain a competitive advantage， and foreign airlines in the trucking industry has gradually implemented the revenue Some airlines have begun to study on freight transport in terms of revenue management as a long-term development Several global airlines， such as Germany's Lufthansa， Royal Dutch Airlines， have a phased implementation of freight revenue management methods and obtained a 2%-5% of the freight revenue But in China Airlines in this area， has just From foreign airline competition and from the sea， railway， highway， improving domestic air freight company's revenue management and improve airline This object is a large State-owned air freight company — China cargo airlines ， L The company was founded in 1998， is China's first established a company specialized in air cargo business of At present， the cargo terminal with MD11 freighters， 3 2 777 Freighters， 2 B747-400 freighters， three A300-600 The company not only runs China Eastern Japan， ， Europe， Korea and Southeast Asia airline airliner fucang freight business， but also with a number of our However， and other air freight companies， due to the implementation of revenue management， resulting in a late start in cargo airlines on the one hand， there are a lot of revenue management approach does not apply to daily cargo operators， for example， in the allocation of space， according to what principles the income distribution can be maximized lack the necessary means， on the other hand in the freight revenue management process also encounter many problems， such as customers， causing virtual steamer aircraft cabin rate is particularly high， these issues are conditioned by the development of commercial Therefore， this article first through the analysis of revenue management theory that work best for air freight revenue management Because of the revenue management originated in air passenger transport， which has been widely used in aviation and hotel industries， but air freight applications less and lack of writing reports， so this article will also air passengers and air freight business for comparison， an analysis of passenger and cargo in the same Department and different， identify the most suitable for the most effective air freight revenue management Then， the "cargo terminal，" in-depth analysis， identify the key factors of the company's profitability and revenue management have been Finally， according to the company's actual situation， suits in the cargo terminal "，" yield management methods， including air cargo space allocation optimization， the introduction of passenger's class system， develop customer incentives， ， and through data simulation calculation [Automatically translated by Microsoft® Translator]
