Analysis of current situation and development approach on domestic peasant Abstact:Follow the economic deeply developing in the modern world，corporation's competitions have been from past quality and price competition into corporation image and service Brand strategy in this competition play a crucial The fact show shortage which major peasant business don't understand brand strategy well，but fortunate，there are some companies strive for vast potential for future development via brand "Beijing Wangzhihe Food Co，Ltd is a good So this paper example for "Wangzhihe"， sum up experiences through analysis of brand strategy ，and putforward the significant way to comsummate brand Keyword:brand strategy;Wangzhihe;peasant business;way 自己翻的 你看看吧
翻译如下：China's sustained economic growth and weak world economic growth and the continuous devaluation of dollar， particularly the US government in the domestic unemployment rate and rising international trade deficit of the circumstances， the United States some people will be unemployed manufacturing workers in the United States and the reasons for the Sino-US trade deficit Summed up as the RMB exchange First， the renminbi exchange rate is not the main cause of a Sino-US trade deficit， the EC analysis of Sino-US trade balance statistics difference between the two countries so large there are two main aspects of reasons: (1)， the United States statistics will be part of China's re-exports through Hong Kong Double-counting of trade in China's exports to the United States (2)， the US trade data collection process has many 2， Sino-US trade deficit is what causes (1)， the US Government's high-tech products export control policy， Sino-US trade imbalance is an important (2)， US investment in China's balance of trade of multinational companies is another important China to the United States despite the existence of high trade surplus， but a large part of the trade surplus from the US multinational companies in China， according to Chinese statistics show that: China's import and export amount of 56 percent is from foreign-funded enterprises to achieve， China is US multinational companies to reduce production costs and increase profits one of the main (3)， the US trade statistics report and the multinational corporations will not return to the United States of the investment income 3， Liaokai US foreign trade deficit veil of the United States imports a large number of companies from abroad set up their own production lines， in other words， the US subsidiary of multinational companies import goods from overseas， the reality of the trade are many companies and the companies， not countries with national The document British economist Julius once the US balance of trade statistics， if coupled with its overseas subsidiaries in the local double-counting， then in 1986 the US trade balance from a deficit of 144 billion US dollars into 57 billion A surplus of US According to the US Department of Commerce statistics， in 1995 the US subsidiary of multinational companies in sales over 210 million US dollars， with exports of goods and services the same year 794 billion US dollars， almost 3 trillion US dollars， and foreign exports to the US and foreign companies in the US ， A subsidiary of the internal sales total of 4 trillion US dollars， the United States today is not the world's largest trade deficit country， but the world on a few large trade surplus with one of the US exports to foreign multinational companies in the United States and abroad for sale on the market， both in 2002 and amounted to 3 trillion US Over the same period， imports of US and foreign multinational companies in the US market sales， and for both of 4 trillion US dollars， resulting in the United States on the world's total trade surplus of 600 billion US dollars， and this is when the analysis of the US foreign trade deficit Should comprehensively grasp the essence of the 4， the US trade deficit， the real reason (1) in the 1970s， the two oil crises led to two world oil prices rose sharply， from Japan and developing countries with strong economic competitiveness and the strength of the dollar exchange rate， these Are making US goods， services trade deficit in 1987 reached a peak of 152 billion US (2) deterioration of the low US savings rate， the United States must from the international financial market， raising funds for construction， that is， factoring funds to invest heavily in the (3) US multinational companies in the United States in the import trade played by the "one of us" role， that is part of the trade deficit is actually "returning " China and the United States is a complementary economy， maintain the existing exchange rate system is a win-win
The Chinese economy continually growth and the world economics growth asthenia as well as US dollar unceasing depreciation， specially American Government in the situation which the domestic unemployment rate and the international trade trade deficit rise unceasingly， American some people the American manufacturing industry worker will be unemployed with the China and America trade deficit reason sums up as the Renminbi exchange rate First， the Renminbi exchange rate is not the China and America trade deficit principal factor 1st， China and America balance of trade series analysis The China and America statistical figure difference so greatly mainly has two aspect reasons: (1)th， when American statistics China through Hong Kong partial transit trade repetition computation in China to US's exportation (2)th， American trade data collection process existence very many 2nd， the China and America trade deficit is any reason creates (1)th， American Government to the high-tech product exportation control policy， is the Chinese and American trade not balanced important (2)th， US the multinational corporation which invests in China is a balance of trade important Although China has the high trade surplus to US， but these trade surplus very major part comes from US in China's multinational corporation， demonstrated according to China's statistical data: In the Chinese import and export volume 56% is realizes by the overseas-funded enterprise， China is becoming US's multinational corporation to reduce the production cost， one of increase profit main (3)th， US's trade statistics report has not collected the multinational corporation the American domestic investment income computation 3rd， tucks up the American foreign trade deficit the veil US's import comes from massively our country company in the production line which overseas sets up， in other words， American Multinational corporation from the overseas subsidiary company input cargo， the realistic trade many all is the company and the company， but non-country and country single card English economist Julius on once to American trade revenue and expenditure statistics in， if adds on its overseas subsidiary company in the local repetition computation， that， in 1986 US's trade revenue and expenditure on became 57，000，000，000 US dollars earnings from 144，000，000，000 US dollars trade Also according to the American Department of commercial affairs statistics， in 1995 the American Multinational corporation subsidiary company sales volume surpassed 210，000，000 US dollars， in addition commodity service export amount 794，000，000，000 US dollars， nearly amounted to 3 ten thousand hundred million US dollars in the same year， but the foreign country exports and the foreign corporation to US in US's subsidiary company internal sales volume sum total is 2，400，000，000，000 US dollars， today US is not the world biggest trade deficit country， but was in the world one of minority several big trade surplus US to the overseas export amount and the American Multinational corporation's in foreign market sale， both sum 2002nd year amounted to 3，000，000，000，000 US Same time， US's import amount and the foreign multinational corporation's in American market sale， both the sum is 2，400，000，000，000 US dollars， thus has created US to various countries trade gross profit 600，000，000，000 US dollars， this is analyzes when the American foreign trade deficit should comprehensively grasp the question the essence to be 4th， US trade deficit true reason (1) 20th century 70's， because two petroleum crises cause the world oil price two large rises， in addition comes from Japanese and the developing nation strong economical competitive power and the US dollar exchange rate strong trend of， these all caused the American commodity， the service trade deficit to achieve 152，000，000，000 US dollars peaks in (2) US worsens the low savings ratio， US must raise the construction fund from the international money market， namely allows temporary credit the fund to carry on the massive investment (3) American Multinational corporation “the person on one's own side” who acts in the American import trade the role， namely the partial trade deficit in fact is “the commodity backflow” China and US are a supplementary economy， maintains the existing exchange rate system is the win-win situation
