Brand strategy is an enterprise culture in order to enhance its brand and cultural connotation and enhance market competitiveness and develop a series of fundamental long-term master plan and programme of Implementation of brand strategy is the culture of the objective requirements of the era of knowledge economy, is the development of brand The logic inevitably, is to enhance core competitiveness of enterprises in an effective way to create personalized, humanistic, compatibility and sustainable development of brand culture is to implement the strategy of choice of brand In the pursuit of quality, illustrates the economic character of the modern era of brands and brand enterprises is the implementation of the strategy to win competition, eventually won an important guarantee for the market, the brand culture is the soul of the brand The implementation of the strategy of brand culture means a lot, I will make a specific study, in the marketing of specific implementation process, advertising, price and other factors are also often been Keyword: core competitiveness, personality, culture brand strategy, marketing behavior大致差不多,你仔细看看