The! ! Drug-related aspects of marketing channels， thank you for the! ! ! Add: the title "China's drug innovation and the idea of marketing channels"， paper to a foreign language before the Chinese translation of journal articles +， I am poor in English， can not read what I can， and I would like to thank you greatly
SUPPLY CHAIN EVENT MANAGEMENT CATEGORY， FUNCTION OR JUST ANOTHER BUZZWORD?By Deb MarabottiOne of the newest morsels on the tech industry’s buffet of buzzwords is Supply Chain Event Management (SCEM) Andthough in past years enterprise software buyers seemingly displayed an insatiable appetite for the latest acronym， timeshave A tighter economy and jaded IT community has analysts trying harder to define SCEM and corporatemanagers working diligently to understand whether or not they need Unlike CRM and some other popular “techronyms，” SCEM hasn’t ballooned into an all-encompassing category of itsown with blurry Analysts appear to agree that SCEM is a function or capability within the larger realm ofsupply chain One reason is SCEM is not a stand-alone application; it requires an underlying business systemthat collects day-to-day transaction data and organizes Another reason is SCEM is a discrete feature supply chainsoftware vendors easily have added to their product suites through partnerships， acquisitions or by developing thefunctionality But classifying a buzzword as a function rather than a category doesn’t answer whether or not the enterprise needs Many business managers still aren’t clear on what benefit SCEM delivers and where to apply it for rapid ROIParsing the TechronymSupply Chain Event Management evolved as an extension of process Organizations manage their processeswith But even the best laid plans can be interrupted by the Consider a new product launch withan initial forecast that underestimated In today’s just-in-time manufacturing era， companies quickly discovernot enough finished product exists to fill Then， they find scant time available to procure more supplies and makemore products within client delivery Add to the supply-chain complexity other product launches inmultiple markets for numerous customers， and process breakdown becomes a snowball expanding in size and gainingspeed as it barrels SCEM software enables companies to respond rapidly and sometimes automatically to unplanned events — withouthaving to completely regenerate SCEM applications accomplish this by notifying supply chain managers whenspecific “events” occur， ， when inventories are depleted， shipments delayed， Data that represent exceptionsfrom plan are red Often times， automated responses can resolve these issues promptly， but in all cases managershave the opportunity to analyze problems and determine This visibility is SCEM’s greatest Seeing a problem is 90 percent of fixing Individual events are leadingindicators; ， opportunities to stop the snowball a few feet farther up the In the past， companies dealt withemergencies after the figurative avalanche crushed the Supply chain managers waded through reams of reportsafter the fact and attempted to mitigate the damage of lagging production schedules missed shipments or Only goodwill might keep a disgruntled customer in the Beyond Benefit into ValueSharp managers apply the benefit of supply-chain visibility as leverage in continually fine-tuning processes and This translates unplanned events and exceptions into opportunities to accelerate production schedules， prevent missedshipments and contain In the long run， SCEM software not only improves efficiency， but increases The key is the human As mentioned earlier， SCEM software can automatically respond to events; ， triggerelectronic purchase orders in response to low-stock This is done by integrating SCEM software with otherbusiness systems， such as purchasing But without managers monitoring exceptions， analyzing impact anddeveloping solutions to problems， SCEM software offers little benefit beyond Furthermore， SCEM is more powerful when its underlying system collects business intelligence from multiple sourcesacross the supply chain， inside and outside the As noted before， visibility is SCEM’s greatest Adding data sources and including supply chain partners broadens visibility and therefore multiplies the Today’sbest business intelligence software uses the Internet to gather information and share it along the supply The most effective SCEM occurs when exception alerts quickly reach the managers most capable of resolving issues，regardless of their position in the supply chain or their location inside or outside What makes SCEM evenmore powerful is combining it with resolution capabilities that would suggest a solution to the person (or people) whohave been alerted to A very simple example would be the ability to automatically create a purchase order orrequisition request when inventory falls short of a certain This would be done from the SCEM system andintegrated back to the business system so the user can resolve the issue quickly and effectively in a single Applying SCEMSCEM applications necessarily vary by industry， business environment and organizational But in all casesthe greatest pitfall is reacting to SCEM’s elevated tracking ability rather than using it for Analytic applicationscounter this tendency by aggregating data from key business systems at a high level and presenting the ramifications ofexceptions and the possibilities of The end result is a proactive， much for efficient， For example， suppose the event management system alerts the transportation manager to a late inbound Then， assume the transportation system is linked directly to the WMS and order management systems， but none isfeeding information to an aggregate-level system such as an analytic The WMS would notify the warehousemanager， who would alter the proper truckload to the affected At the same time， a customer service personwatching the order management systems would notify the customer of the Meanwhile， the transportationmanager， who saw the initial alert， could have found the inventory elsewhere that compensates for the late The customer will have the order filled on time after all， except none of the several internal people reacting tothe initial alert knows And now the customer believes the order will be No time or effort would have been spent if the organization had an analytical application in place with Everyone involved would have had the alert and been able to view inventory， allocations and open orders atthe aggregate The first， and only， decision made would have been to move inventory to fill the No contactwith the customer was Reacting to deep transaction detail mobilized more managers than needed andpossibly unnecessarily upset a In addition to the example above， SCEM is most likely to yield big returns in a short period of time for organizations thatneed to:�6�1 Monitor large numbers of markets/channels， customers， vendors and The shear amount of data lendsitself to event Managers responsible for dozens of products and hundreds of customers would beoverwhelmed by day-to-day activities if forced to respond to a detailed inventory With analytics-enhancedSCEM， they focus instead on exceptions， such as inventory levels approaching forecast limits， service levels or daysof �6�1 Support new product With SCEM， variations in demand would trigger specific events， which wouldtrigger alerts， which would focus managers， who would， in turn， take Inventory could be transferred， morematerial purchased or any number of tactics implemented to replenish product quickly and meet orders on time�6�1 Track to key performance For many companies， one of the first steps in getting processes under controland managing them is to start at monitoring Key Performance Indicators (KPIs) and analyzing the causes of out- For example， company XYZ may monitor inbound transportation costs because they are increasingbeyond forecast Analysis could show that inbound purchase orders are being expedited becausematerials are not being ordered within proper lead times， which， in turn， causes slippage in production schedulesand customer An event management system might detect missed production and late shipments， butwithout analytics the fact that material is being ordered late， transportation costs are �6�1 Balance supply and Today’s fast-paced marketplace also requires organizations to balance supply anddemand Surplus and shortage have the same ultimate effect — shrinking As companiesimprove their sales and operations planning， SCEM is becoming the best means of implementing and monitoringthose Add analytic applications for translating variances into improvements and this new buzzwordbecomes more than another acronym for ROI
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