Advertising English person how interpersonal meaningsIn the development of commodity economy today， advertising can be seen As the business through certain media advertising to user sell products or services attract， the important means， has entered into every corner of the But advertising English， as a special kind of language has its particular genre， the discourse So far， experts from different angles on the article studied advertisement advertisement on the Leech， stylistic characteristics were studied， Schudson from psychology research papers， the Gold from the culture AD is studied， HuangGuoWen AD from the Angle of functional grammar study advertisement piece， but few using the theory of systemic functional grammar in AD said the system how interpersonal meanings are discussed in This paper aims to systemic functional grammar from halliday's perspective on the collected on the AD said system analysis， reveals the AD is how to use person's method and potential customers build relationships to achieve the purpose of persuasion or 1 how interpersonal meanings of functional linguisticsFounder of systemic functional grammar Halliday (that) Halliday language is the social Language interpersonal composition and interpersonal function to represent the participants in the communication process as of may， it can not only had to express one's ideas will also affect the hearer's attitude or How interpersonal meanings as language is one of the three yuan， build and maintain the function of the speaker and the listener's social relationship between Halliday think how interpersonal meanings contained in section， or as a system called the pronoun or as owner The pronoun helps build advertisers and the readers a kind of special From the Angle of the person in the AD collected for analysis of interpersonal 2 the AD said referred to complexityIn general， most of the first person and person are outside the article points， namely: first， the second person to represent BaiHua audience (representative， 2007) In AD， advertisers to communicate with readers through language， the reader may become the buyers of commodities or services， in this sense， the advertisers are talking， and readers are But the actual situation， the personal use of the system is quite complex， it is not always the use of grammar and the first， second， third， consistent LiZhanZi (2002:166)3 person use and its 1 first-person refers to advertisersIn most of the advertisement， the first person， especially "ship" means advertisers， through this alleged， advertisers (usually a company or enterprise) with readers in advertising English In this case "" usually refers to the reader ( Usually in this case the first person and second personal comprehensive For example:A their Us Means A To A department store (advertising)，Both We Communicate， mitsubishi electric)We're In Race (ford)In the third AD in the first person "us" and "ship" refers to the members of the company， the second person "" refer to the Second， advertisers， advertising tells the reader: our products， you are using a tour of our products will surpass The third AD， advertisers to convey to the readers to mean: we produce car performance good， we will give you the car We can be realized， the first person and second person in the comprehensive use of advertisers between consumers and face-to-face talks effect than did not mention readers， so that consumers can actively， or the reader involvement ZhiXu tile more persuasive LiZhanZi (2002:168) In these ads use person rather than the name of this company is more visualization， humanized， so that readers are more likely to But "" will actively lead readers to advertising， and as the"， "will not equate with This can make readers with purchasing
